Gen Z rushes to "follow the trend" of going to the supermarket when traveling abroad

Minh Anh |

Grocery stores and supermarkets are a must-see destination for many tourists and have become a top travel trend recently.

No more guided tours or crowded beaches - a visit to a grocery store to learn about local food culture and preferences is becoming trendy thanks to a series of Gen Z young tourists like new trends, according to the New York Post .

“Grocery travel” is a new travel trend that is gaining popularity on TikTok. Photo: Food & Wine
“Grocery travel” is a new travel trend that is gaining popularity on TikTok.

Many tourists believe that a grocery store or supermarket can help them learn more about local cuisine and culture - at a much cheaper cost than going to an expensive restaurant or tourist attraction. crowded.

“This opinion may be controversial, but I think the most fun thing to do when traveling is visiting grocery stores,” a TikTok account said in a video while shopping at a grocery store. culture in Malaysia.

“Visiting a grocery store can be counted as sightseeing and exploring, right? Not only is this a cultural experience, but visitors can also find many things to bring back as souvenirs,” they explained.

"I totally agree! I also go to grocery stores when I travel abroad. This is like learning about another culture yourself through their popular products. I also often buy things there as souvenirs," another person agreed.

Many GenZ travelers have shared their “grocery store travel” experiences on TikTok. Photo: TikTok/@marissainchina
Many GenZ travelers have shared their unique “grocery store travel” experiences on TikTok. Photo: TikTok/@marissainchina

Many users also left similar comments and agreed that visiting grocery stores is an experience not to be missed when traveling.

Another TikTok account posting a shopping video at a store in Spain had a similar opinion: " Visiting grocery stores in different countries is a type of sightseeing tour."

One visitor to the Edeka store in Düsseldorf, Germany, shared that they found “the best grocery store in the world” and “the craziest supermarket I have ever been to.”

GenZ tourists affirm that they have found many unique specialties and discovered each locality's unique culture thanks to this travel trend. Photo: TikTok/@cherryaleyn_a
GenZ tourists affirm that they have found many unique specialties and discovered each locality's unique culture thanks to this travel trend. Photo: TikTok/@cherryaleyn_a

Many tourists don't even need to leave the country to pursue this travel trend.

In the US, many young people are also responding to the trend of shopping at grocery stores when visiting different states, for example, the high-end grocery store Erewhon in California is becoming a famous destination. thanks to TikTok.

Some tourists even flew all the way to the West Coast of the United States for the sole purpose of visiting the famous chain of stores with expensive smoothies created by model Hailey Bieber.

“I just flew six hours to Los Angeles just to taste the smoothies that everyone was raving about. These three smoothies cost about 88 USD (2.3 million VND),” one person shared.

“For that price, you can fly to Korea and enjoy 40 smoothies,” another person joked in the comments section.

Minh Anh