The iconic architecture and prime location by the cool green beach are one of the reasons why checking in at Tam Thang Tower has become a trend among young people. Every day, this place attracts thousands of visitors.
Although it has just "entered the stadium" on the occasion of September 2, Tam Thang Tower in particular welcomed about 230,600 tourists to have fun at Tam Thang Square during the 4 holidays, of which on September 2 it welcomed about 50,000 visitors.
Almost all day, Tam Thang Tower area is always visited and photographed. Especially in the evening, when performing light and water music, many people of all ages are excited to have fun and check-in. I really never thought that an architectural work could have such great attraction" - Mr. Tran Quy (Vung Tau ward) said.
With 143 towers from 4.55m to over 34.25m high, arranged according to the altitude reaching out to sea, Tam Thang Tower evokes the image of 3 boat moored to the sea. The design is inspired by the historical story of the three villages of Thang Nhat, Thang Nhi, Thang Tam - communities associated with the mission of protecting the sea and islands from the reign of King Gia Long.
The tower surface is covered with mosaic tiles reflecting light, creating a strong visual effect during the day and brilliant colors with the LED lighting system at night. The satisfactory arrangement of the towers makes Tam Thang Tower like a giant work of art.
In particular, in each different standing position, different shooting angles will create photos with different visual effects. That makes tourists, especially young people, create many beautiful and unique "virtual corners".
The check-in scale in the center of the project, where the pillars are layered, creates a magical light and shadow effect, making each frame a work of art. Many groups of young people are also recreating the trend of video recording that once caused a fever, turning the square into a "giant" outdoor "studio".
Not only a hot check-in spot, the square and Tam Thang Tower also create a new entertainment and relaxation space and elevate the level for people and tourists to Vung Tau - a coastal city that is quite lacking in experience.
For many years, visitors to Vung Tau have mainly revolved around swimming, enjoying seafood, visiting familiar landmarks such as the statue of Jesus the King, Hai Dang Mountain, or Nghinh Phong Cape.
Having an additional iconic project like Tam Thang Tower has contributed to " quenching the thirst" to seek new experiences for young people when coming to Vung Tau coastal city.
Here, visitors can enjoy the fresh air right in the middle of Bai Sau - the longest and most beautiful beach in Vung Tau with smooth white sand, a relaxing beach and clear blue water.
"The square and Tam Thang Tower have completely changed the appearance of Bai Sau, which was once very shabby and blocked for many years. This beautiful beach deserves to have such a well-invested, meticulous, sophisticated and creative project" - Ms. Thuy Hanh (Q.1, Ho Chi Minh City) said.
Many people were also extremely surprised to know that the entire project was constructed quickly and completed in just 3 months to give to the locality, in order to create a highlight for the potential coastal area of Vung Tau.
All those strict requirements with every kilometre of accuracy have made Tam Thang Tower the "trump card" at the present time, helping Vung Tau attract tourists.
In fact, the creation of iconic works has repeatedly proven effective in developing tourism in many lands. A typical example is the Golden Bridge (Da Nang), after its launch in 2018, has helped the number of visitors to Ba Na grow by more than 30% in just one year, and put Da Nang in the list of Top 10 leading cities in the world in tourism.
In Phu Quoc, the Kiss Bridge, inaugurated in early 2024, has also quickly caused great resonance at home and abroad. In just 12 months, Phu Quoc recorded a growth of more than 35% of international visitors, with the number of visitors to Cau Hon accounting for nearly 40% of the total online check-in in Phu Quoc according to statistics from the An Giang Department of Tourism.
With its unique architectural appeal, Tam Thang Tower in particular and Tam Thang Square in general are expected to open a new era for Vung Tau tourism.
In the coming time, with the emergence of a series of high-class entertainment - recreation - accommodation complexes, large-scale water parks and multi-utility coastal urban areas from large investors, Vung Tau will no longer be a "destination of the day", but will become the true "heart" of Ho Chi Minh City tourism.
