Among countless choices of drinks and cuisine, what makes many diners want to return to a coffee shop or restaurant is sometimes not just the flavor of the dish. A piece of music, gentle light or delicately cared for space can turn a normal meeting into a memorable experience.
Therefore, music today is no longer just "background music" but has become a "spice" contributing to improving service quality.
In the context of the F&B industry competing with more product experience, coffee shops and restaurants are increasingly focusing on building playlists that suit their style.
From lo-fi melodies for students and workers to acoustic or jazz songs in the culinary and music space, music contributes to shaping brand identity, creating a relaxing atmosphere and evoking positive emotions for customers.
This makes diners feel comfortable and also extends the stay, increasing the ability to return and leave memories associated with that space.
As someone who regularly chooses coffee shops to work, Ngo Phuong Anh (23 years old, Hanoi) said that music is one of the factors affecting the decision to choose a location.
I usually prioritize bars that play instrumental music or have gentle melodies to make it easier to concentrate. Music is just enough to help me relax, enjoy the space and enjoy a full cup of coffee. If the bar plays too loud music or the tempo is too fast, it will be difficult for me to work and I usually don't stay long.
Not only in cafes, music also contributes to creating a different experience at restaurants. According to Mr. Nguyen The Dat (21 years old, Kim Lien ward, Hanoi), a meal will become more complete when enjoyed in a space with suitable melodies.
Music is like a catalyst for emotions. Sometimes it's just a very normal meal, but thanks to gentle melodies, people sit together longer, and the conversation becomes more natural. I have been to many restaurants many times because the restaurant space is beautiful and the music resonates, making me feel like home.
The shares of diners show that, in the journey of building experiences, music has become a part of the service, not simply a decorative element.
Along with spatial design, lighting or service style, suitable melodies help brands create their own mark and build emotional connections with customers.
However, it is precisely when music becomes a value that creates a competitive advantage that the copyright story is also raised more clearly. For many cafes and restaurants, the use of music is not only limited to the goal of bringing a complete experience to diners but also must go hand in hand with the responsibility of respecting copyright. This is also a problem that many businesses are looking for solutions to adapt to.
