Promoting river tourism
Can Tho City is known as the capital of the Mekong Delta, showing strong changes in exploiting the unique tourism potential of the river. This place does not only stop at the cultural beauty of Cai Rang floating market, the city also cherishes the desire to rise up, creating high-quality river tourism products.
In December 2024, Can Tho City will organize the opening of the 8th Cai Rang Floating Market Cultural Tourism Festival in 2024. The event attracted and promoted many tourists inside and outside the city to experience.

Many tourists enjoy floating on the Can Tho river, watching Cai Rang floating market traders trade and exchange local culture. "Coming to Can Tho for the third time, I feel satisfied that tourism activities here are gradually improving and will probably take my children there next time," said Ms. Ho Thi Thu Huong (Binh Duong province).
However, according to some tourists, for Can Tho river tourism to truly break through to become a top attractive destination, diversifying products and improving service quality is important. In particular, it is necessary to research and develop cruise services with a strategic direction, bringing many practical benefits.

Mr. Nguyen Minh Tuan - Director of the Department of Culture, Sports and Tourism of Can Tho City - said that Can Tho is a city located in the center of the Mekong Delta, where there is a system of dense rivers and canals, stretching throughout the city. This is a favorable condition for developing river tourism. Cai Rang Floating Market is an attractive tourist destination, with extremely unique characteristics of the Mekong Delta, attracting domestic and foreign tourists to experience.
With a system of dense canals and meandering water flows around fruit-laden gardens and ancient houses, Can Tho possesses a huge natural advantage to develop river tourism. In recent years, the city has made significant investments in upgrading port infrastructure, renovating existing tourist routes and developing many new products, attracting a large number of domestic and foreign tourists.
Developing yacht services
According to the assessment of tourism workers and experts in the tourism industry, cruise services are not simply a means of transportation on the river, but also a unique resort experience. Visitors can enjoy the luxurious and comfortable space, thereby exploring the beauty of the river slowly and relaxingly.
On May 5, leaders of the Department of Industry and Trade of Can Tho City received and worked with a number of enterprises in the fields of ships, planning and construction to discuss and cooperate in developing river tourism services by yacht and survey the location of the yacht anchorage in Can Tho City.
The company said that in addition to some high-end cruise ships operating in some localities, most waterway tourism vehicles have not basically met the exploitation requirements in typical tropical climate conditions (rain, sunshine)...
For sustainable development, the waterway tourism industry needs to ensure the convergence of all factors to form a complete tourism system so that tourists feel the attraction of the tourism route.

The Department of Industry and Trade of Can Tho City believes that with the specific terrain of the river area, Can Tho City in particular, the Mekong Delta in general is very suitable for developing cruise services. This is also an activity to promote the development of trade, services and waterway tourism, increasing connectivity between localities in the Mekong Delta.
The Industry and Trade sector will actively support businesses in connecting with agencies and units in the city during the Project research process. At the same time, it will report to the leaders of the City People's Committee about this project for direction.