In June, entering the peak of summer tourism, resorts and accommodation facilities in Binh Thuan began to bustle with tourists. According to records, it is mainly tourists traveling from schools in neighboring provinces, organizing teachers and students to travel after the end of the school year. Tourists traveling with family groups are mainly crowded on weekends.

The Binh Thuan Provincial Statistics Office said that since the beginning of the year, Binh Thuan tourism has welcomed more than 4.5 million visitors, including more than 240,000 international visitors. This figure brings in revenue from tourism activities of more than VND 12,270 billion. According to this unit, international visitors to the province from countries such as China, Korea, Russia, Germany, the US, the UK, etc.

The above figures show the attractiveness of Binh Thuan destinations to enter the peak summer period lasting from June to before the National Day holiday on September 2. The locality identifies this as a peak season to attract domestic visitors thanks to the strength of sea - island tourism, convenient transportation, many types of entertainment, and rich cuisine.
In addition, a plan to stimulate tourism development in 2025 with the theme "Binh Thuan - Endless Experience" was also issued and implemented.
Accordingly, there will be a focus on incentives in terms of prices, services, increasing experiences for tourists or linking destinations, products and services to develop tourism and organizing many activities to attract tourists.

To effectively stimulate tourism in Binh Thuan in the summer of 2025, the provincial functional sector will coordinate with airlines, railways, transportation businesses and travel companies to develop attractive incentive packages.
Local tourism service businesses are encouraged to apply special incentive policies such as discounts or gifts for tourists.

From the potential, strengths and advantage of favorable factors in tourism activities, Binh Thuan destination is ready to welcome and serve the number of visitors that is expected to increase during the summer, thereby aiming to attract more than 11 million visitors in the whole year of 2025.