New products, diverse experiences
In order to diversify the experience of exploring Ho Chi Minh City in the summer, tourism businesses and destinations simultaneously deploy many new programs and products. Notably, the Ho Chi Minh City Tourism Festival 2026 taking place in early April is not only a place to introduce products but also a forum connecting localities and businesses, creating opportunities for tourists to buy tours at attractive prices.
According to Mr. An Son Lam - Director of Dong Duong Sailing Co., Ltd., Ho Chi Minh City tourism is developing strongly with many new products, especially river tours combined with cuisine and urban sightseeing. This is a product line favored by tourists because it brings a different perspective on the city.
Mr. Nguyen Minh Tam - Deputy Director of Cu Chi Tunnels Historical Relic Area said that the unit will introduce many new models and products at the festival such as mini zoos, sports shooting, Khmer cultural discovery activities to enrich the experience for tourists. The unit expects these products to contribute to attracting more tourists and improving the experience at the destination.
Connecting businesses, elevating tourism products
According to Ms. Huynh Phan Phuong Hoang - Deputy General Director of Vietravel Tourism Joint Stock Company, in the context of the expanding development space of Ho Chi Minh City, building a new tourism map with attractive destinations and deep connections between regions is very necessary. This not only attracts domestic tourists but also meets the increasing demands of international tourists.
Participating in the festival, businesses expect this to be a gathering space for businesses to jointly create new products, enriching the city's tourism ecosystem.
Sharing the same view, Mr. An Son Lam said that strengthening connections between businesses during the festival will contribute to spreading river tourism products, and at the same time, open up more development opportunities for this type in Ho Chi Minh City.
Ms. Nguyen Thi Khanh - Chairwoman of the Ho Chi Minh City Tourism Association said that expanding urban space creates conditions to diversify products and strengthen regional links. Not only stimulating tourist demand, the city's tourism industry also aims to build attractive products right on the spot to attract tourists from other localities.
Connecting businesses and localities needs to aim to create high-quality products at reasonable prices. At this year's festival, many businesses continue to register to participate with preferential programs, contributing to enriching tourism types and improving the competitiveness of destinations.
Ho Chi Minh City Tourism Festival 2026 with the theme "Vibrant Summer Fest" will take place from April 2-5 in Zone B, 23/9 Park (Ben Thanh ward). The festival has a scale of more than 120 booths from travel businesses, hotels, airlines and tourism promotion agencies at home and abroad. Hundreds of products, services and promotional programs for the peak summer tourism season are also launched by businesses.
