Businesses launch a series of incentives and new products
Ho Chi Minh City Tourism Festival 2026 with the theme "Vibrant summer fest" will take place from April 2-5 in Zone B, 23/9 Park. The highlight is the stimulus fair gathering more than 100 travel businesses, hotels, airlines and service providers, bringing hundreds of products and promotional programs for the peak summer season.
Ms. Huynh Phan Phuong Hoang - Deputy General Director of Vietravel Company said that within the framework of the festival, the business prepared more than 10,000 domestic and international tourism products and services. In particular, on the occasion of April 30th, the unit coordinated with airlines to maintain stable prices.
This business expects the festival to create an effective connecting corridor between businesses, management agencies and customers. Thereby, helping tourists better understand products and services in the current context.
The company also hopes to develop more new products with partners, bringing different experiences, not only traditional tours but also journeys associated with culture and depth of experience. This is also an important factor to improve the competitiveness of Vietnamese tourism in the international market.
Meanwhile, Ms. Tran Phuong Linh - Marketing - Information Technology Director of BenThanh Tourist Company said that the business brings more than 300 domestic and international tour programs, with discounts from 100,000 VND to 5,000,000 VND depending on the route. The programs are designed to be diverse, lasting from April to August, meeting the needs of many customer segments.
Notably, about 50 tours for the April 30th holiday are deployed at competitive prices. The business also introduced a new product Experience the Southwest border marker - Proud of a border strip, bringing choices to explore historical and cultural values.
According to Mr. Nguyen Tran Hoang Phuong - Chairman of the Board of Directors of Golden Smile Company, the business implements many direct incentive programs at booths, helping tourists access high-quality products at optimal costs. Tourist routes to China, Southeast Asia and Europe continue to be promoted, in which European tours are priced from about 56.9 million VND.
Mr. Tran The Dung - General Director of Vietluxtour Travel said that the unit deploys 2 key product lines including summer promotion tours domestically and internationally, along with green tour products integrating sustainable development (ESG) elements such as Con Dao - Sea turtle protection, Ha Giang - Community connection.
This year, the business continues to maintain a competitive price policy, combining incentives according to time and sales channels to optimize costs for customers. The difference is optimizing the itinerary structure, helping customers control costs while still ensuring the quality of the trip.
Focus on experience, improve destination competitiveness
Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism said that Ho Chi Minh City Tourism Festival is an important occasion for businesses to introduce new products to people and tourists in the context of tourism demand recovering and growing.
The new point of this year's festival is not the number of booths or participating localities, but focusing on product quality and experience. As the development space is expanded, tourists pay more attention to the destination experience and service quality.
At the same time, creating conditions to form larger-scale tourism products, instead of inter-provincial tours as before. The city's tourism industry is creating maximum conditions for businesses to develop new, unique products that meet market needs.
The festival also introduces new destinations and typical products. At the same time, promotes the application of technology, human resource development and supports innovative activities in tourism. This is considered an important foundation to improve the competitiveness and sustainable development of Ho Chi Minh City tourism in the coming time.
