The Chairman of Da Nang City People's Committee has just issued Plan No. 138/KH-UBND on synchronizing and improving the quality of services serving tourism in the city in 2026, in order to improve the effectiveness of state management, service quality and tourist experiences.
The plan is implemented throughout the tourism service chain, including state management agencies, local authorities, businesses and organizations and individuals participating in tourism activities. The subjects of application are service business establishments serving tourists such as tourism transportation, accommodation establishments, travel businesses, restaurants, tourist areas and attractions, shopping and entertainment spots and related services, ensuring synchronous service quality in the city's tourism ecosystem.
According to the plan, the city will implement 5 groups of tasks and solutions including: strengthening state management of tourism activities; standardizing and improving service quality and facilities; improving the quality of tourism human resources; strengthening propaganda, applying technology and digital transformation in service quality management; building a green, clean, beautiful, civilized, safe, and friendly tourism environment.
In which, the city will review and comprehensively assess tourism human resources; promote propaganda and dissemination of legal regulations; strengthen inspection, supervision and handling of violations in tourism service business activities. At the same time, improve the effectiveness of channels to receive and handle feedback from tourists.
The city also focuses on controlling the quality and price of tourism services; investing in and upgrading facilities, prioritizing standard public toilets at tourist areas and attractions. The service quality at key points such as airports, train stations, information counters, and passenger pick-up and drop-off points is also improved to limit congestion and reduce prolonged waiting for tourists.
In addition, training and professional development programs for tourism will be organized to improve service skills, communication, foreign languages and cultural behavior for tourism industry workers; strengthen links between management agencies, training institutions and businesses in human resource training.
The plan also promotes the application of technology and digital transformation in service quality management; developing digital platforms to provide tourism information and support tourists in searching for services and destinations.
At the same time, the city strengthens solutions to protect the tourism environment, reduce plastic waste, preserve the landscape; implement the Professional Standards Set, Da Nang Tourism Culture Set (Da Nang SMILE) and civilized codes of conduct in tourism activities.
The Department of Culture, Sports and Tourism will be the agency in charge of implementing the plan; coordinate with departments, branches, and localities to inspect and supervise the quality of tourism services and periodically report to the City People's Committee.
