On the afternoon of March 24, the Da Nang Department of Culture, Sports and Tourism coordinated with organizing units to announce the stimulus program to attract tourists to Da Nang in 2026 with the message "Da Nang - Touching the Original" and the MICE tourist attraction promotion program to Da Nang in 2026 "Da Nang - Elevating the MICE tourism experience".
The demand stimulus program to attract Da Nang tourists - Touching the Original is built to help each tourist when coming to the city to approach with a different lens - deeper, more subtle - to feel more fully about the destination.
Through the journey to touch the five senses, to take visitors away from the hustle and bustle to return to the most authentic feelings: from pristine nature, cultural heritage, community rhythm, festivals to cuisine and local people.
The programs are implemented throughout 2026, with the companionship of the tourism and service business community, a diverse product ecosystem, and a series of national and international-scale cultural, sports, and entertainment events, aiming to increase length of stay, depth of experience, and return rate of tourists.
In the context of tourists increasingly emphasizing the safety factor when choosing destinations, the program "Da Nang - Touching the Original" not only brings authentic experiences but also lays the foundation on a safe - friendly - reliable tourism environment.
The outstanding experience journeys of Da Nang - Touching the Original include Touching the Identity - Where the craft village tells stories; Touching the Silence - Where the energy heals; Touching the Original - Where nature connects; Touching the Moment - Where events create memories; Touching the Taste - Where Quang cuisine awakens all senses; Touching Da Nang again - I Love Da Nang.
Speaking at the program, Ms. Nguyen Thi Hoai An - Deputy Director of Da Nang Department of Culture, Sports and Tourism said that the program "Da Nang - Touching the Original" was built as a city orientation to adapt to the new development trend of tourism.
Not only promoting the advantages of natural and cultural resources, Da Nang also aims to bring a different approach - where each tourist can feel the destination more deeply through an experiential journey led by 5 emotional "touch points".
From heritage stories in craft villages, to quiet spaces nurturing balance; from pristine nature full of connection, to moments of events creating memories; and ending with a journey of taste imbued with the identity of Quang region," Ms. An said.
In addition, in 2026, Da Nang will deploy a large-scale gift and prize system with more than 30,000 free and discounted gifts from 10-60% for tourists, including accommodation vouchers, sightseeing - entertainment tickets, culinary and spa offers and local souvenirs according to 5 touch points.
Lottery, lucky draw and lucky draw activities are organized online on the platforms of KKday, Klook; Agoda, city tourism information portal, Danangfantasticity fanpage and at tourism events.
In particular, when participating in any program in Da Nang's "Touching the Original" journey on the TripC application, content creators also have the opportunity to receive attractive prizes to show gratitude and honor.
