From April 9-12, the Vietnam International Travel Mart in Hanoi - VITM 2026 takes place at the International Exhibition Center, Friendship Cultural Palace, Hanoi. With the theme "Digital Transformation, Green Growth - Elevating Vietnam Tourism".
The event gathers 450 booths, the participation of 34 provinces and cities, 15 countries and territories, more than 600 businesses, highlighted by the B2B trade connection program expected to attract 350-400 buyers, and also expects to welcome about 80,000 visitors and transactions.
In the space connecting three localities Da Nang - Hue - Quang Tri with a scale of 90m2 in area A2, the Da Nang tourism exhibition area becomes a prominent highlight at the fair, vividly depicting the colorful destination picture of a new Da Nang after the merger.
Prominent in the overall booth is a series of experiential activities built throughout according to the message "Touching the Original". In the "Touching Da Nang Flavor" space, visitors have the opportunity to enjoy the typical flavors of the locality, while the "Touching Identity" space opens up the art experience of making woodblock paintings about the destination Da Nang - a unique cultural feature, contributing to recreating the cultural depth and original beauty of the destination.
Accompanying the series of experiential activities is an interactive minigame that brings the opportunity to receive many attractive gifts such as local specialties, travel vouchers and valuable incentives from companion businesses.
In particular, the animated, giao lưu and gift-giving program takes place at two time frames: 9:30 am and 2:30 pm on the 11th and 12th. 4 promises to create a vibrant experience rendezvous at the Fair, where visitors not only discover the unique colors of Da Nang but also directly feel the spirit of "Touching the Original" through many levels of emotions.
In addition to experiential activities, the Da Nang booth also provides a connecting space for tourism businesses in the area to meet partners and tourists, promote information exchange, product introduction and seek cooperation opportunities.
Here, visitors and partners can access preferential programs, directly experience products from sea resorts, cultural ecotourism to high-class yachts, contributing to improving the practicality in promoting and expanding cooperation space in the Northern market.
Through a series of promotional activities, experiences and cooperation connections at VITM Hanoi 2026, Da Nang tourism continues to affirm the image of a dynamic, multi-experience and rich in identity destination, while expanding opportunities to access the Northern market, strengthening links with strategic partners and strongly spreading the message "Touching the Original" to a large number of domestic and international tourists and businesses.
