Japan is witnessing a tourism boom, especially after the yen depreciation. The number of international visitors to Japan reached a record 17.78 million in the first half of 2024 and is on track to break the 2019 record of 31.88 million visitors.
The weakening of the yen has made Japan a more attractive destination for international tourists. However, this also means that the cost of living in Japan has become cheaper for foreigners, while locals face inflationary pressures.
Mr. Shogo Yonemitsu, owner of a seafood barbecue restaurant in Shibuya (Tokyo, Japan), shared: “We are really struggling to serve the large number of tourists. Hiring additional English-speaking staff to communicate and answer customer inquiries is mandatory, but it also means significantly increased costs.”
In response to this situation, the tourism agency in Hokkaido - the northernmost province of the country famous for its beautiful landscapes and ski resorts, has called on businesses to offer discounts to locals.
Accordingly, the leadership in Himeji city in western Japan said they are considering charging foreign tourists six times higher than the local entrance fee at Himeji Castle (Japan).
Shuji Miyake - owner of a casual bar in Tokyo - has served lobster-topped ramen for 5,500 Yen (over 900,000 VND) - four times the price that local customers usually pay. This premium dish is marketed to tourists who are willing to spend more to try something new.
Australian tourist, Phoebe Lee, said she wouldn't mind paying an extra fee if the yen's depreciation makes life harder for locals.
She shared: “This will support local businesses to continue providing tourists with great experiences and preserve the beauty of Japanese culture, such as small casual restaurants or authentic ryokans (traditional inns).”
Not only restaurants, many other famous tourist spots like Mount Fuji are also considering applying different entrance fees for tourists and locals. This aims to limit overcrowding, protect the environment, and ensure a better experience for visitors.
