On September 2nd, the Department of Culture, Sports and Tourism of Can Tho City said that during the 5-day holiday from August 29th to September 2nd, 2026, the number of visitors is estimated at 353,250 (an increase of 20% compared to the same period in 2025), of which an estimated 6,970 international visitors were received.
Tourist arrivals are estimated at about 127,400 (up 14% compared to the same period in 2025), of which international arrivals are estimated at 3,440. Average room occupancy rate is estimated at about 80% (especially large hotels in wards: Ninh Kieu, Cai Khe, Tan An,... are estimated at about 85%). Total revenue from tourism is estimated at 421 billion VND, up 13% compared to the same period in 2025.
Ms. Luong Thi Quynh - Deputy Director of Vietravel Can Tho branch - said that through the need for consulting and tour registration at the unit, the market has recorded positive signals. However, tourists also consider more carefully about costs, time and convenience before choosing a route.
According to Ms. Quynh, besides the price factor, the unit also noted that tourists are increasingly interested in the quality of experience instead of just focusing on the number of attractions.
Mr. Nguyen Thanh Phu - Assistant to the Investor (Cantho Eco Resort) said that tourists are increasingly carefully considering products, services and experiences instead of just paying attention to prices.
Tourists are shifting from simple accommodation to products with higher value experience, especially cuisine, local culture and local unique features," Mr. Phu said.
Also according to the City Department of Culture, Sports and Tourism, during the National Day holiday on September 2nd, Can Tho organizes many cultural, sports, culinary and tourism activities to create more destinations and entertainment products for people and tourists.
The Department of Culture, Sports and Tourism of Can Tho City organized the 10th Can Tho City Sports Festival in 2026, associated with an art program to celebrate the 81st anniversary of the successful August Revolution and National Day 2/9.
Along with that, the Department coordinates with the City Investment - Trade and Tourism Promotion Center to organize Can Tho City Food Week 2026 and announce the Smart Tourism System. The activities contribute to creating more space to experience and enjoy cuisine and folk cultural types for people and tourists during the holidays.
Tourism businesses also proactively upgrade products, build more new programs and experiences, and diversify services to serve the needs of tourists during National Day.
