During the 2026 Lunar New Year, tourism products in Ho Chi Minh City attract a large number of people and tourists to choose from. The increase in the number of visitors in the first days of the new year creates more motivation for the city's tourism industry to continue investing, improving quality and diversifying typical product lines.
Mr. Nguyen Kim Toan - Director of Thuong Nhat Company, the owner of Saigon WaterBus and WaterGO, said that the Heritage Journey experience chain attracts tourists. The experience boat trip will last until mid-March 2026, with the expectation of becoming a unique cultural storytelling point on the Saigon River.
According to Mr. Tran The Dung - General Director of Vietluxtour, cultural and historical products recorded positive feedback from the market. The trend of learning about urban identity is forecast to continue to increase in the coming time.
According to the Ho Chi Minh City Department of Tourism, the Binh Ngo Tet holiday recorded a trend of urban tourism associated with entertainment, sightseeing and Tet experience in central spaces along with a series of large-scale activities. Thereby, contributing to keeping visitors in the city and increasing service spending.
The international tourist market during Tet also increases in the urban sightseeing segment, cultural and culinary experiences combined with nearby tours. Tourists prioritize safety, convenient travel and products with Vietnamese Tet colors in the heart of the city.
Grasping this trend, travel businesses have proactively built many short-day tour programs, city tours, night experience tours, culinary tours and tours connecting Ho Chi Minh City with neighboring localities. The long Tet holiday creates favorable conditions for tourists to participate in diverse routes, from short days to long days.
In 2026, Ho Chi Minh City's tourism industry determines to focus on improving product quality and diversification, focusing on typical products of large cities.
Businesses are planning to innovate river tours, night tours and historical exploration journeys. At the same time, innovate experience content to increase the ability of tourists to return.
In particular, after a period of suspension, the Ho Chi Minh City observation helicopter service from above is expected to resume operations from March 11 at Vung Tau airport, Tam Thang ward.
Mr. Nguyen Minh Man - Deputy General Director of VinaGroup Tourism Company said that helicopter tours are positioned as high-end tourism products, targeting groups of customers living and working in Ho Chi Minh City, resort tourists in Vung Tau and especially international tourists - a segment that is growing strongly recently.
The direction of developing typical products of large cities is expected to realize the goal of welcoming about 11 million international visitors, 50 million domestic visitors, and total tourism revenue estimated at 330,000 billion VND in 2026.
