Bringing Khanh Hoa tourism to the world with a new strategy

Hữu Long |

Khanh Hoa - The locality has just approved the Investment, Trade and Tourism Promotion Program with the goal of improving the efficiency of attracting resources and promoting potential.

On April 11, Khanh Hoa Provincial People's Committee just approved the 2026 Investment, Trade and Tourism Promotion Program, with the goal of improving the efficiency of attracting resources, promoting potential and promoting sustainable economic development.

The program is issued to improve the capacity, quality and efficiency of investment, trade and tourism promotion activities; improve the investment and business environment, and enhance provincial competitiveness.

At the same time, the province promotes the potential, strengths and investment attraction policies in many forms, focusing on industries and fields suitable to local advantages; removing bottlenecks in mechanisms and policies, accelerating the progress of key infrastructure projects, creating growth momentum.

Khanh Hoa also identifies expanding international cooperation relations, developing production, improving product quality, promoting key industry chains, industrial products, handicrafts, OCOP and local specialty products.

In the field of tourism, the province focuses on improving service quality, strengthening promotion and promotion, towards the goal of building Khanh Hoa into a centrally-run city before 2030.

At the same time, strive to attract at least 2 FDI projects with a total investment capital of 100 million USD or more.

Some notable activities include: Promoting communication cooperation, promoting Khanh Hoa tourism on domestic and foreign press and digital platforms; reviewing and evaluating the effectiveness of the cooperation agreement with Vietnam Airlines.

The province also builds communication cooperation solutions to improve the effectiveness of accessing international markets.

In addition, Khanh Hoa will complete tourism promotion videos in many languages such as English, Korean, Japanese, Chinese, Russian; produce short videos introducing unique destinations to serve promotional work.

In addition, the province organizes Famtrip, Presstrip, Mediatrip, blogger, KOL delegations from home and abroad to survey and promote tourism, promote business cooperation; and participate in activities in response to the 2026 National Tourism Year in Gia Lai.

Hữu Long
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