The 19th ITE HCMC is held at the Saigon Exhibition and Convention Center (SECC, District 7, Ho Chi Minh City), KTO Vietnam brings a unique experience space for tourists who love Korea.
With the theme "Fall in Korea", combining the atmosphere of traditional Korean markets and the space of "Korean Night - Night Life in Korea" with modern K-Culture elements, helping to create a lively journey to explore Korean culture - tourism right in the heart of Ho Chi Minh City.
In particular, visitors to ITE HCMC will have the opportunity to interact and receive direct advice as well as new experiences introduced by local tourism promotion departments from Korea. The participation of units not only brings updated information but also opens up opportunities for Vietnamese visitors to access diverse tourism products and services in Korea.
At the KTO Vietnam booth at ITE HCMC 2025, visitors will be immersed in a series of rich and attractive activities, promising to bring unforgettable experiences.
KTO Vietnam also offers the latest travel publications for free, providing information on the journey and destination from traditional to modern. The atmosphere became more vibrant with games to solve knowledge puzzles about Korean culture and tourism, where tourists both tested their intelligence and had the opportunity to receive cute souvenirs.
The K-Friends teddy bear riding area - the official mascot of KTO, will certainly attract a large number of young people and families, bringing unexpected joy with beautiful gifts. The Korean-style check-in space is also designed for visitors to capture beautiful moments with friends and relatives.
Personal Color Test - a famous beauty trend in Korea - will help visitors discover colors that suit their own skin and style, bringing both a new and useful experience.
In particular, in this ITE HCMC, KTO Vietnam promoted famous tourist destinations for the first time in K-Pop Demon Hunters - a recently popular cartoon inspired by K-Pop music with global influence, and cleverly incorporated legendary elements, folk culture and the spirit of representing the young generation of Korea.
All of these activities will harmoniously combine, turning the KTO Vietnam booth into an un missed destination at ITE HCMC 2025.
Not only that, customers who buy Korean tours directly at the booths of travel companies within the framework of ITE HCMC 2025 will receive exclusive and attractive gifts from KTO Vietnam, as an invitation to encourage tourists to choose Korea for the upcoming Fall - Winter 2025 holiday.
In parallel with promotional activities to consumers, KTO Vietnam focuses on supporting Vietnamese travel companies and businesses in developing products and expanding the customer market.
In the second half of 2025, KTO Vietnam will especially implement a special support program exclusively for Vietnamese travel companies and businesses that are organizing MICE groups to Korea for the first time.
Unlike the 2025 MICE support policy operated by KTO Headquarter and supported in Korea through Land Tour, the special support program directly implemented by KTO Vietnam and supported Vietnamese tourism companies, brings more flexible and practical benefits to Vietnamese businesses.
In particular, travel companies can register for both support policies, MICE 2025 policies and special support programs at the same time. The program is applied from July to the end of December 2025.
In addition, KTO also promotes support for tourism products combined with learning in Korea, to create conditions for companies to build more new products, meeting the increasingly diverse needs of the study, training and research market.
This activity not only contributes to improving product quality but also expands the scope of bilateral cooperation in the field of tourism combined with education.
In recent years, Korea and Vietnam have continuously strengthened their tourism cooperation, demonstrated by strong growth in two-way traffic and a series of vibrant promotional activities.
2024 marks an important milestone when the number of tourists between the two countries will exceed 5 million for the first time, demonstrating Korea's growing attraction to Vietnamese tourists and vice versa.
In the first 7 months of 2025 alone, Korea welcomed more than 368,000 Vietnamese visitors, an increase of nearly 8% over the same period in 2024, showing great potential for bilateral tourism development in the coming time.
In order to celebrate the first APEC 2025 Summit held in Gyeongju in 20 years, KTO Vietnam will launch the famtour program "Gyeongju - Busan Tourism Promotion" taking place from September 11 to 16 with the participation of many famous travel bloggers and content creators.
Through the practical experience, the KOLs will bring Vietnamese tourists a vivid view of new destinations, cultural stories and attractive journeys in Korea, especially in Gyeongju - the host of APEC 2025.
Next, famtour "Explore K-Culture" is held from September 23 to 29 with the support of Klook and Vietnam Airlines along with many content creators and KOLs, focusing on unique K-Culture activities, from music, fashion, cuisine to modern lifestyle, promising to strongly spread the image of a youthful and dynamic Korea to the Vietnamese public.
In addition to experiential activities in Korea, KTO also promotes online promotion through a series of online competitions revolving around attractive topics such as: Shopping experience travel, family travel and study abroad combined with Korean tourism, thereby enhancing the interaction and connection of Vietnamese people with Korean culture - tourism on digital platforms.
Coming to ITE 2025, we hope to bring a lively experience space, helping Vietnamese tourists not only learn but also feel Korea in the most intimate and interesting way, from traditional markets to night activities, from K-culture to beauty trends.
We hope this will not only be a tourist booth, but a miniature experience journey, where every Vietnamese tourist who comes to visit will find the part of Korea they love, and arouse the desire to explore our country more deeply in the future.
KTO Vietnam is committed to continuing to accompany tourists and partners to bring the image of Korean tourism closer to Vietnamese people in the coming time - Ms. Park Eun Jung, Chief Representative of the Korean General Department of Tourism in Vietnam shared.
