With the theme "Sustainable tourism - Live experience", the ITE HCMC 2025 fair takes place from September 4-6, 2025, aiming to make an impression through introducing typical local tourism products and organizing a destination survey program.
Mr. Le Truong Hien Hoa - Deputy Director of the Ho Chi Minh City Department of Tourism - commented that ITE HCMC 2025 will be a boost for the Vietnamese tourism industry.
ITE HCMC 2025 Fair is expected to be a model for the breakthrough and creativity of the Vietnamese tourism industry in a period of fluctuations in global economic sectors, including the tourism industry; a bridge for tourism associations and domestic tourism businesses to simultaneously improve competitiveness and create attractiveness of Vietnamese tourism compared to other countries in the region as well as in the international tourism market, Mr. Le Truong Hien Hoa affirmed.
The 19th Ho Chi Minh City International Tourism Fair (ITE HCMC 2025) is expected to attract more than 520 exhibitors, 50 domestic localities and 240 high-end international buyers from more than 30 countries and territories - an increase of 10% compared to 2024.
The event is also expected to welcome more than 28,000 visitors (an increase of 12%) and organize about 12,600 B2B trade appointments - a direct connection between Vietnamese and international tourism businesses.
ITE HCMC 2025 will have 16 main activities including forums, seminars, conferences and trade connection programs. This year, the event also witnessed the participation of 60 international media agencies, bloggers and KOLs specializing in tourism - an increase of 30% compared to the previous year.
In particular, from September 3-6, 2025, Ho Chi Minh City will host the 12th Global cities Tourism Promotion Organization (TPO) Congress with the theme "Shaping the future of the tourism industry: Towards digital transformation and green transformation". This is an important opportunity for domestic tourism businesses to expand business cooperation, enhance destination promotion and access professional knowledge from international experts.
For the first time, ITE HCMC 2025 will be held simultaneously and at the same location as Vietnam International Sourcing 2025 event organized by the Ministry of Industry and Trade and the People's Committee of Ho Chi Minh City. The event gathered nearly 500 Vietnamese enterprises and more than 300 distribution channels and large importers from more than 60 countries. This is a favorable opportunity for Vietnam's tourism industry to reach global businessmen, to catch the MICE market and attract investment in high -end tourism services.
Speaking at the event, Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism, expressed: ITE HCMC 2025 Fair has affirmed a professional brand in the tourism industry, with the origin of 6 countries downstream of the Mekong River, then spreading to the world. This year, there is also a combination of tourism and trade, congining with a new element, the fair is expected to create a big change".
Ms. Nguyen Thao Hien, Deputy Director of the Department of Foreign Market Development - Ministry of Industry and Trade, said that this year is the first time that three major events have been organized in combination: Vietnam International Sourcing, Export Forum 2025 and Ho Chi Minh City International Tourism Fair (ITE HCMC).
The coordination between the Ministry of Industry and Trade, the Ministry of Culture, Sports and Tourism and the People's Committee of Ho Chi Minh City not only creates a unique series of multi-industry events but also brings strong resonant value.
According to Ms. Hien, while Vietnam International Sourcing focuses on connecting manufacturing and exporting enterprises with international buyers, ITE HCMC plays an effective role as a bridge to promote the image of Vietnam's tourism to the world.
This companionship will help Vietnamese enterprises not only introduce goods, but also promote cultural values and tourism services, thereby enhancing the national image in the international arena. This is a strategic step, combining trade and tourism, to optimize business opportunities and promote the comprehensive development of the economy, Ms. Nguyen Thao Hien emphasized.
