New tours, discount vouchers attract visitors
At ITE HCMC 2026, booths in Hanoi, Ninh Binh and many provinces and cities continuously welcome visitors to learn information, receive advice and experience tourism products.
Talking to Lao Dong Newspaper, Mr. Tran Trung Hieu - Deputy Director of Hanoi Department of Culture, Sports and Tourism - said that participating in this year's fair, Hanoi expects to promote new products and tour routes to domestic and international travel businesses as well as a large number of people and tourists.
The Hanoi booth has the participation of more than 14 travel businesses, bringing many product groups built to suit each market segment.
Within the framework of the event, Hanoi focuses on introducing typical products associated with culture and heritage. Prominent are tours and routes built by the Management Board of Vietnam Culture - Tourism Village and Hanoi Tourism Corporation to stimulate tourism demand.
Thang Long Imperial Citadel - a world cultural heritage site is also promoted at this event. In addition, industrial tourism, rural tourism and craft village tourism are expected to create new choices for Ho Chi Minh City tourists and international visitors when coming to the Capital" - Mr. Hieu said.
Meanwhile, Ninh Binh province brought to the fair more than 200 sets of tourism products with the participation of over 20 businesses. New tours, routes and products linked with many provinces and cities are focused on to extend stay time and increase experiences for tourists.
In particular, Ninh Binh tourism businesses prepared more than 300 vouchers to give to visitors. According to Mr. Nguyen Van Minh - Director of Ninh Binh Provincial Tourism Promotion Information Center, in previous ITE HCMC events, local businesses have reached more than 1,000 cooperation contracts. With a diverse product system this year, the locality expects about 3,000 - 5,000 contracts to be signed with domestic and international partners.
Market connection, promoting four-season tourism
Mr. Nguyen Van Minh assessed that ITE HCMC 2026 is large-scale, attracting the active participation of many businesses, localities and countries. In the 20-year anniversary of its organization, the fair gathers a rich product system, creating space for localities to promote their image and expand markets after the arrangement and merger process.
Ninh Binh province positions the brand "Ninh Binh exquisitely beautiful in the ancient capital" and aims to develop four-season tourism. The locality prioritizes experiential tourism products, resorts and serves the high-end customer segment" - Mr. Minh shared with Lao Dong Newspaper.
The locality is focusing on exploiting the sea space, gradually making sea tourism a product to serve tourists year-round, instead of only focusing on summer. Along with more than 5,000 historical sites and over 954 festivals, the locality has many conditions to build unique journeys, combining resorts, nature exploration and cultural experiences.
With the theme "Vibrant Connection - Global Destination", ITE HCMC 2026 is considered the "common home" of 34 provinces and cities along with corporations and businesses operating in the fields of travel, accommodation, aviation, transportation and tourism technology.
Not only for trade activities between businesses, the fair is also open to the public until the end of August 29. Here, people and tourists can learn about a series of products, new tours, preferential programs, OCOP specialties and regional culinary quintessence.
