The fair belongs to the National Program on Trade Promotion in 2026. The event is organized by the Trade Promotion Department (Ministry of Industry and Trade) and the Da Nang City Department of Industry and Trade, in coordination with departments, branches and related units.
The fair aims to strengthen trade connections, investment promotion, tourism promotion and expand economic cooperation between Vietnamese localities and countries on the East-West Economic Corridor (EWEC) and international partners.
Domestic and international businesses and organizations promoting trade, investment and tourism will participate in displaying and introducing products and services in many fields. Including industry, agriculture, trade, tourism, logistics, handicrafts, OCOP products, regional specialties and typical export products.
In addition to display activities, the fair organizes trade connection programs, investment promotion, tourism promotion, business meetings and many side activities. This is an opportunity for businesses to find partners, expand markets, promote production - business links and brand promotion.
In the field of tourism, Da Nang will introduce the image of a dynamic, safe, and friendly destination with typical products and services, stimulus programs, festivals and outstanding events.
The fair is expected to contribute to strengthening economic links between localities on the EWEC route. At the same time, the event creates more opportunities for Da Nang to promote its role as a trading, investment and tourism center of the Central - Central Highlands region.
