The fair has the presence of a Vietnamese booth co-organized by the Vietnam Tourism Association in Europe (VNCT) in coordination with the Vietnamese Cultural House in France, with the participation of 14 leading Vietnamese tourism businesses.
The Vietnamese booth attracts the attention of a large number of specialized visitors and visitors thanks to a series of destination promotion activities associated with the unique cultural and culinary experience of Vietnamese tourism.
Right on the opening day of the exhibition, businesses participating in the Vietnamese booth organized a cocktail party to introduce typical destinations of Vietnamese tourism, with the presence of representatives of Vietnamese agencies in Spain and hundreds of guests who are travel partners, promotion agencies, media and international friends.
At the event, the units introduced Vietnamese tourism products and destinations, and at the same time brought a unique culinary experience such as pho, spring rolls, bread, salad, banana sweet soup...
The program aims to strengthen the presence of Vietnamese tourism in the European market, expand partnerships and promote international cooperation.
Ms. Le Thi Diem Hang, General Secretary of the Vietnam Tourism Association in Europe, said that combining culinary performances within the framework of promotion activities is an effective approach to extend interaction time at booths. At the same time, creating a different highlight among thousands of units participating in FITUR - one of the largest tourism events in the world.
On January 22, Vietnamese Trade Counselor in Spain Luu Van Khang chaired a bilateral meeting and exchange with relevant partners to promote two-way tourism cooperation between Vietnam and Spain. The exchange focuses on strengthening business connections, sharing market information, coordinating promotion and expanding cooperation opportunities after the fair.
The series of activities at FITUR 2026 is expected to contribute to improving the image of Vietnam's destination in Europe, while creating a foundation for specific cooperation programs in the coming time.
