In 2025, the Hanoi tourism industry recorded impressive growth in both visitors and revenue. It is expected that the capital will welcome more than 31 million visitors, including about 7.5 million international visitors, with total revenue reaching about 130,000 billion VND.
The growth of the tourism industry and related sectors is expected to contribute to helping Hanoi achieve a GRDP growth rate of over 8%, continuing to affirm its role as a major economic, cultural and tourism center of the Northern region.
Hanoi tourism is entering a favorable period to make a breakthrough in both scale and quality. From June 2025 to now, Hanoi has continuously introduced many new tourism products, including 20 products and night tourism experiences, contributing to diversifying sightseeing and entertainment activities for tourists.
In addition, Hanoi's international standard culinary service, hotel and restaurant system continues to be honored by many prestigious organizations, magazines and awards. The promotion on digital platforms, social networks, short videos and the participation of KOLs and content creators have helped the image of Hanoi tourism spread strongly, especially to young tourists and international visitors.
During the year-end tourism season, Hanoi focuses on improving the quality of tourism services, ensuring safety and civilization; at the same time, developing specific tourism products such as night tourism, agricultural - rural tourism, enhancing promotion and building regional tourism routes, creating sustainable growth momentum for the capital's tourism industry.
