From September 2 to 6, the working group of the Hanoi Department of Tourism attended the ITB India 2025 International Tourism Fair in Mumbai and continued to attend the Vietnam Tourism Introduction Program in Bengaluru, creating strong impressions and opening up many new cooperation opportunities.
This is a large-scale and strategically meaningful promotion and advertising activity, aiming to widely introduce the image of Hanoi - a safe, friendly, attractive and creative destination to the Indian market, one of the fastest and most impressive international tourist markets in the world today.
Right from the first days of the ITB India International Tourism Fair 2025 (from September 2-4) at the Jio World Convention Center, Mumbai, the booth of Hanoi tourism has become one of the highlights attracting special attention from businesses and visitors.
Visitors are guided through a journey to discover world cultural heritages, the quintessence of Hanoi cuisine, the ingenuity of traditional craft villages, to the potential for developing MICE tourism (tourism combined with conferences, seminars), high-end resort tourism, and increasingly attractive night tourism products.
In particular, the Hanoi Department of Tourism has successfully organized a program to introduce and promote destinations, attracting the participation of many Indian tourism businesses. The event was attended by Mr. Le Quang Bien - Consul General of Vietnam in Mumbai, India, demonstrating the strong interest and support of the diplomatic representative agency for tourism promotion activities.
The activity is also accompanied by Vietjet Air and 15 leading hotel and travel businesses in Hanoi, bringing many attractive tourism product packages designed specifically for the Indian market.
The event has created an effective B2B (business with businesses) connection platform, where Hanoi tourism units have the opportunity to meet and exchange directly with potential partners from India.
Mr. Le Xuan Son, Director of Authentic Asia Tourism Company Limited, one of the businesses participating in the delegation, said: "This is a great opportunity for businesses to expand and develop the market. Hopefully, after this trip, we will reap concrete successes, gradually promoting the development of the Indian tourism market".
After the success in Mumbai, on September 5-6, the working group continued to participate in the Vietnam Tourism Introduction Program organized by the National Administration of Tourism in Bengaluru city.
Here, Hanoi will work with localities and tourism businesses across the country to continue promoting tourism images, products and services to the business community and the Indian press.
Meeting with local authorities and tourism associations are also planned to exchange management experiences, seek cooperation opportunities for product development and bilateral tourism promotion.
Actively participating in promotional events in India affirms Hanoi's determination to diversify the international tourist market. With the strength of cultural tourism products, high-end resorts and MICE, Hanoi can completely meet the increasing demand of Indian tourists.
This promotion campaign is an important step to build a tourism brand "Heritage and Creative Capital", contributing to realizing the goal of welcoming over 31 million visitors in 2025, including more than 7.5 million international visitors, contributing positively to the overall socio-economic growth of the Capital.
