Records from travel businesses in Ho Chi Minh City show that summer 2026 tourism demand is still positive, but the trend of tour selection and spending behavior of tourists has changed significantly.
Mr. Pham Anh Vu - Deputy General Director of Viet Tourism Company said that by mid-May 2026, the number of summer tour bookings at businesses is stable, but customers tend to register earlier to hunt for good prices and proactively plan.
The general trend is that tourists prioritize short trips, deeper experiences instead of long trips as before.
However, customers are currently carefully considering the budget due to fluctuating airfares and gasoline prices, causing input costs for summer tours this year to be 10-15% higher than the same period last year.
In the peak summer season, many tourists are still willing to go far to Ha Giang, Ninh Binh, Mang Den or the Northwest and Northeast routes.
However, if airfares are too high, they will switch to traveling by car or choosing nearby tours to save costs" - Mr. Vu said.
To adapt to the high level of airfares, businesses are promoting good-priced domestic road tour groups, including products such as My Tho - Ben Tre 1 day from 299,000 VND; Ca Mau 3 days 3 nights from 1,599,000 VND; Da Lat 3 days 3 nights from 999,000 VND...
Businesses also launch cross-Vietnam tours according to the "one flight, one bus route" model to share the increased cost with customers, such as a 8-day Central region tour from 11,999,000 VND and a 12-day Northern region tour from 17,999,000 VND.
Meanwhile, Vietravel Tourism Joint Stock Company said that it has built summer products that closely follow the actual needs and familiar rest of Vietnamese families.
The tour portfolio is expanded according to many layers of experience, from short-day journeys such as Ninh Chu - Vinh Hy Bay, Nha Trang, Mui Ne - Phan Thiet, Da Lat to cultural exploration combined resort trips such as Da Nang - Hue - Hoi An, Sapa - Hanoi - Yen Tu - Ha Long - Ninh Binh. In addition, products from the Mekong Delta and Phu Quoc continue to be developed.
In the international tourism segment, the unit continues to diversify summer products with many choices stretching from Asian routes such as Thailand, Singapore, Malaysia, Indonesia, China, Taiwan (China), Hong Kong (China), Korea, Japan to further markets such as Australia, Europe, America and Canada.
According to this business, expanding products along with the 2026 summer promotion program helps tourists have more options suitable for their time fund, spending level and experience needs this summer.
