Hoi An tops the list of most friendly destinations in Vietnam 2026

Hoi An has risen to become the most hospitable destination in Vietnam in 2026, followed by Mai Chau and Phu Quy Special Zone, according to the list announced by the online travel platform Booking.com within the framework of the 14th Traveller Review Awards.

The list of the most friendly destinations in Vietnam this year reflects a diverse picture of domestic tourism, from heritage-rich ancient towns, peaceful mountains to unique sea and island destinations.

Mr. Branavan Aruljothi, Country Director of Booking.com in Vietnam, said that a destination is not only defined by natural landscapes or cultural heritage but also by the sincerity of local people.

According to this expert, from homeowners who are preserving ancient houses in Hoi An to indigenous communities in Ha Giang or Mai Chau, it is local residents who create memorable experiences for tourists. Sincere reception and attentive service help visitors' journey become complete and leave a long-lasting impression.

According to Booking.com, the honored destinations are places that bring authentic experiences and warm welcome from the local community. From ancient houses in Hoi An, peaceful villages in Mai Chau to Phu Quy island with its characteristic sea and island life, the destinations all impress tourists with their friendliness, thoughtfulness and stable service quality.

This list is built based on the percentage of accommodation partners receiving the Traveller Review Awards compared to the total number of accommodation establishments at each destination. The reviews are compiled from more than 370 million authenticated reviews of tourists worldwide.

In 2026, the Traveller Review Awards recognized 1.81 million travel partners in 221 countries and territories, an increase of about 5% compared to the previous year.

In Vietnam alone, there are 13,052 accommodation partners awarded prizes. This figure shows the strong development of the tourism industry as well as efforts to improve service quality to improve the experience for international and domestic tourists.

By type of accommodation, hotels still lead the number of units honored in Vietnam with 5,361 establishments winning awards. Second place is apartments; followed by homestays, hotel apartments and villas.

This figure reflects the trend of tourists in Vietnam looking for personal accommodation spaces, close to local culture such as homestays or tourist apartments.

Meanwhile, globally, apartments are the type of accommodation that receives the most awards, followed by resorts and then traditional hotels. This trend shows that international tourists are increasingly interested in unique accommodation experiences, associated with regional identity.