Following the theme "Vietnam Tourism is Green for Sustainable Development" in 2024, VITM Hanoi Fair 2025 will expose Vietnam's typical green destinations, green, attractive and diverse tourism products. The fair aims to spread the goal of developing Vietnam tourism in the direction of green and sustainable growth.
With 450 booths, the fair attracts the participation of 60 domestic and foreign tourism promotion agencies, 8 airlines, 16 countries and territories and more than 600 businesses.

At the fair, visitors will have many interesting experiences when coming to promotional programs such as tours, air tickets, hotel rooms, local OCOP products; art performances...
Tourism promotion activities at the Fair will take place with many activities to bridge the gap between businesses and businesses (B2B); businesses and consumers (B2C).
Vietnamese and international tourism promotion agencies organize many tourism promotion activities, tourism product competitions, destinations, tourism stimulus packages, new technologies and tourism trends; promote local programs and tourism events, businesses, domestic and international destinations...
Some of the successes of the digital transformation program will be limited to the public, including the application of artificial intelligence (AI), robots in the field of travel, hospitality and tourism services.

Within the framework of the fair, there will be a number of forums and discussions such as the forum "Developing Green Destinations, Enhancing Vietnam Tourism" on September 11.4; Conference "Promoting and promoting Quang Nam tourism"; Conference on promoting tourism in Bac Giang province with the theme "Bac Giang - Green Destination of Vietnam Tourism"...
According to Mr. Vu The Binh - Chairman of the Vietnam Tourism Association, VITM Hanoi 2025 is not only a tourism fair, but also a platform for exchange, cooperation and sustainable development for the Vietnamese tourism industry. VITM Hanoi 2025 also has a special meaning as 2025 is the year of green transformation, digital transformation in the tourism industry, and Vietnam's tourism focuses on promoting international tourism, building and positioning brands in the international arena.