On the evening of September 2nd, Hue City People's Committee said that during the National Day holiday September 2nd, 2026, Hue City is estimated to welcome more than 651,000 tourist arrivals, an increase of about 231% compared to the same period in 2025. Revenue from tourism services is estimated to reach more than 1,500 billion VND, an increase of about 383%.
The average room occupancy rate at accommodation establishments in the area during the holiday is expected to reach about 95%. Especially, during the peak days from August 29 to September 19, many accommodation establishments recorded room occupancy rate reaching 100%.
Recorded by Lao Dong Newspaper reporters during the holidays, famous tourist attractions of Hue attract a large number of people and tourists.
At Hue Citadel, visitors continuously flock to visit and learn about royal architectural works and heritage spaces. The area of the king's tomb, An Dinh Palace, and Thien Mu Pagoda also recorded a large number of tourists, creating a bustling atmosphere during the National Day holiday.
The sharp increase in visitors at relic sites not only creates vitality for tourism activities but also leads to demand for accommodation, dining, transportation and cultural experiences.
According to Hue City People's Committee, with more than 651,000 visitors and tourism revenue estimated at over 1,500 billion VND, this year's National Day holiday is considered one of the peak periods of Hue tourism, creating more motivation for the city's tourism industry in the last months of 2026.
