Mekong and international tourism bridge
On August 27, the 20th Ho Chi Minh City International Travel Mart 2026 (ITE HCMC 2026) opened at the Saigon Exhibition and Convention Center (SECC), Tan My ward.
Attending the opening ceremony were Mr. Tran Luu Quang - Member of the Politburo, Secretary of the Ho Chi Minh City Party Committee; Ms. Pham Thi Thanh Tra - Secretary of the Party Central Committee, Deputy Prime Minister; Ms. Lam Thi Phuong Thanh, Member of the Party Central Committee, Minister of Culture, Sports and Tourism...
Speaking at the opening ceremony, Mr. Nguyen Loc Ha - Standing Vice Chairman of Ho Chi Minh City People's Committee said that with the theme "Vibrant connection - Global destination", ITE HCMC 2026 aims to create an increasingly practical and effective connection environment between management agencies, destinations, businesses and international partners.
Ho Chi Minh City expects that through this year's fair, there will be more meetings, more cooperation programs and more business opportunities formed. Thereby, contributing to expanding the market, improving the effectiveness of tourism promotion and creating motivation for business development.
The city hopes that ITE HCMC will continue to promote its role as a bridge between Vietnam and countries in the Mekong region and international tourism markets; promote experience exchange, share resources and jointly build competitive international tourism products, routes and journeys" - Mr. Nguyen Loc Ha emphasized.
Mr. Ho An Phong - Deputy Minister of Culture, Sports and Tourism said that 2 decades have passed, surpassing the scale of a normal trade promotion event, ITE HCMC has become a prestigious international tourism fair, an annual trade rendezvous of the tourism industry, where destinations, markets, businesses and cultures meet, connect and open up new cooperation opportunities with the world.
The Ministry of Culture, Sports and Tourism is committed to always playing a constructive role, accompanying and proactively removing difficulties in institutions and policies, maximizing development space so that all sustainable tourism business ideas in Vietnam can develop smoothly.
More than 21,000 B2B appointments expand global trade opportunities
ITE HCMC 2026 sets a strong impression by gathering the most comprehensive and largest tourism ecosystem ever with more than 520 prestigious exhibition units and brands. The event marks its international stature with the participation of leading national tourism promotion agencies (NTOs) in the world.
The fair also has the participation of 34 provinces and cities across the country along with leading corporations in the fields of travel, accommodation, aviation, transportation and tourism technology.
Immediately after the ribbon-cutting ceremony, sightseeing, connection and trade activities at ITE HCMC 2026 officially started, opening up opportunities for direct meetings between Vietnamese tourism businesses and more than 260 international buyers from more than 40 countries and territories, belonging to Northeast Asia, Southeast Asia, South Asia, Middle East, Europe, North America and Oceania.
With more than 21,000 arranged B2B trade appointments, ITE HCMC 2026 creates conditions for businesses to introduce products, find partners, expand markets and promote new cooperation opportunities.
ITE HCMC 2026 also welcomes the public with a vibrant tourism - cultural festival lasting from the afternoon of August 27 to the end of August 29.
