Ho Chi Minh City International Tourism Fair - ITE HCMC 2026 will take place from August 27-29 in Ho Chi Minh City, gathering more than 520 units, brands and 260 international buyers from more than 40 countries and territories.
ITE HCMC this year is the largest scale ever with many diverse activities, from ministerial-level meetings, specialized forums to experience spaces for people.
In addition to the exhibition space, ITE HCMC 2026 will host 3 Tourism Ministers' Meetings of the Mekong Subregion, along with forums and seminars on MICE tourism, destination brands, AI, medical tourism and sustainable development. Notably, the program also has a working session with Google and the Investment Connection and Tourism Technology Startup Day with the participation of 11 Korean startups.
These activities are organized in 2 days, August 27 and 28, targeting businesses, management agencies, tourism organizations, researchers and units operating in the field of technology and innovation.
Another notable point of ITE HCMC 2026 is that the fair is not only aimed at meetings between businesses but also expands the experience space for people and tourists.
From the afternoon of August 27 to the end of August 29, people and tourists can visit booths, learn about destinations, products and tourism services. Localities and businesses also bring preferential programs, OCOP products, regional specialties and stimulus activities.
The fair space also has art performances, cultural exchanges, culinary experiences and many interactive activities. Through this, people can directly access tourism products instead of just following information through promotion channels.
For delegations, buyers and international press, ITE HCMC 2026 has an additional Vietnam Night, destination introduction program, LoaLoa Show Culture & Dining Show and exchange activities.
After the fair, on August 28 and 29, international delegations will participate in a destination survey program in Ho Chi Minh City and some localities, directly learning about tourism products and market exploitation potentials.
With a scale of more than 520 units and brands, along with a series of activities spanning from international cooperation, technology to cultural experiences, ITE HCMC 2026 is expected not only to be a rendezvous for the tourism industry but also to create more opportunities for people to access products, destinations and new trends.
