Khanh Hoa promotes tourism promotion, aiming for global destination status

Phương Linh |

In 2025, Khanh Hoa will synchronously implement domestic and foreign tourism promotion and advertising activities, affirming its position as an attractive, civilized and friendly destination.

Expanding international connections

According to Mr. Truong Van Tien - Director of the Center for Investment, Trade and Tourism Promotion of Khanh Hoa province, after the merger, Khanh Hoa will expand development space, create new momentum for tourism and attract strategic FDI investment.

Recently, the Khanh Hoa Provincial Investment, Trade and Tourism Promotion Center has chaired consultations and organized many promotional programs, expanding cooperation with partners in Russia, Korea, China, Singapore, Japan, India, Australia, Italy, and Switzerland.

Anh: Nguyen Phat
Khanh Hoa participates in a cooperation promotion program in Switzerland. Photo: Nguyen Phat

These are key markets, contributing a large number of international visitors and have great potential for Khanh Hoa.

The cooperation and promotion programs not only introduce the potential and strengths of the province's tourism products but also expand exchanges, investment, trade and industrial cooperation. At the same time, it contributes to diversifying the international tourist market, improving local competitiveness.

International visitors by air and sea will continue to be vibrant in 2025.

The province has organized many programs to welcome flights from Europe, from Irkutsk, Khabarovsk (Russia), Busan (Korea), Singapore, Hainan (China) ...

As of December 2025, there have been a total of 40 international flights to Khanh Hoa operated by 21 airlines from markets such as: Korea, China, Malaysia, Thailand, Singapore, the Russian Federation and the CIS countries (Kazakhstan, Uzbekistan).

Cooperation with airlines helps maintain and expand international routes, creating favorable conditions for tourists to Khanh Hoa.

In addition, Khanh Hoa welcomed 23 international cruise ships with more than 24,808 visitors ashore.

It is expected that by the end of December 2025, 8 more international cruise ships with about 6,000 visitors will be welcomed. This is a positive signal for the recovery and development of cruise tourism activities in Khanh Hoa.

Anh: Nguyen Phat
Khanh Hoa's cruise tourism will grow impressively in 2025. Photo: Nguyen Phat

Many positive signals from Khanh Hoa tourism

In parallel with promoting the international market, the Center continues to strongly implement promotional work at domestic and foreign events.

Notable examples include Ho Chi Minh City Tourism Festival, Vietnam International Tourism Fair - VITM Hanoi, Autumn Festival 2025, Vietnam Tourism and Culture Promotion Festival in Kanagawa (Japan) ...

Many Famtrip programs for Chinese, Korean, Taiwanese (China), Indian, Russian enterprises... are organized.

Thereby, creating conditions for businesses to survey, introduce products, connect and expand cooperation in Khanh Hoa province.

Anh: Nguyen Phat
Khanh Hoa participates in the 2025 Autumn Fair. Photo: Nguyen Phat

Thousands of publications and promotional videos in many languages: Vietnamese, English, Chinese, Korean, Russian have been released. The center also organizes two training courses on tourism management and digital business skills for 90 students, contributing to improving local business capacity.

In the field of communication, digital platforms such as Khanh Hoa travel promotion website www.nhatrang-travel.com, tourist support information management center ww.ttsddhl.khanhhoa.gov.vn, official Zalo pages and Fanpage "Khanh Hoa Tourism" are regularly updated, providing timely information for businesses and tourists.

The center has also regularly coordinated with domestic and international press agencies to deploy communication and promotion of tourism in many types, bringing the image and brand of Khanh Hoa destination closer to tourists.

Support for tourists is maintained 24/7. The Tourist Support Office on Tran Phu Street welcomes about 80100 visitors/week. All information reflected and supported from tourists is promptly handled by the office and is highly appreciated by tourists.

According to statistics by the end of November 2025, the whole province has welcomed more than 15.6 million visitors, an increase of 16.4% over the same period, total revenue from tourism reached more than 62.579 billion VND, an increase of 18.4% over the same period in 2024.

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