On the afternoon of November 5, the Department of Culture, Sports and Tourism of Lam Dong province organized a reception for a delegation from the key Halal market - Malaysia to survey and organize the program "Connecting and Cooperating in tourism development between Lam Dong and Malaysia" in 2025.
During the 4 days in Lam Dong, the working group including the Malaysia Tourism and Travel Association and Malaysian travel companies will conduct a survey of tourism products and services suitable for the Halal market such as the central area of Da Lat and Phan Thiet.

2025 marks an important turning point in the development process of the new Lam Dong province, after merging the three provinces of Lam Dong - Dak Nong - Binh Thuan.
With an area of over 24,000 km2, diverse terrain from plateau, mountainous forest to sea area, with temperate climate, rich ecosystem and valuable indigenous culture.
Lam Dong has favorable conditions to become a tourism center of the Central Highlands and the South Central Coast.
With such great potential, Lam Dong is oriented to develop high-quality tourism, becoming a spearhead economic sector in a green, sustainable and responsible direction.
Malaysia is one of the world's leading countries in Halal tourism, with experience in managing and developing high-quality Halal products and services.

Meanwhile, Lam Dong province has rich nature, diverse culture, and is gradually building a tourism ecosystem to suit the needs of the Halal market.
Today's connection between the two sides is a practical step to turn potential into a specific cooperation opportunity.
According to the Department of Culture, Sports and Tourism of Lam Dong province, the activity aims to promote the province's unique culture and typical tourism products and services to key Halal markets - Malaysia.
Thereby, to strengthen promotion, advertising, promote domestic and international tourism connections, and at the same time build and expand tour routes in international cooperation.
This is also an opportunity for tourism businesses in the province to meet, discuss, and expand connections to tours and routes to bring international visitors to Lam Dong province in the coming time.