In just the first half of 2026, Da Nang continued to make its mark on the domestic and international tourism map when it was continuously honored in prestigious rankings by Booking.com, Agoda, Traveloka, Tripadvisor, Lonely Planet, Time Out, Travel + Leisure, Skytrax, World Airport Awards, GuruWalk and many other tourism organizations and websites.
According to Booking.com, Da Nang has been continuously honored in the Top destinations most sought after by Vietnamese tourists during the 2026 New Year holiday and the Top destinations most sought after by Vietnamese tourists during the 2026 Lunar New Year.
These are two phases opening the new year with increased tourism demand, and also clearly reflecting the choice trend of the domestic market. Along with that, Time Out ranked Hoi An second in the Top destinations to experience Tet in Asia in 2026, showing the attractiveness of heritage space to tourists at the beginning of spring.
Not only that, during the long holiday of Hung Kings Commemoration and the April 30 - May 1 holiday, Booking.com continued to record Da Nang leading the list of destinations searched by Vietnamese tourists during the "double vacation" of Hung Kings Commemoration and April 30 - May 1.
Entering the peak summer tourist season, Da Nang's attractiveness continues to be affirmed when Booking.com ranks the city as the leading summer travel trend of Vietnamese tourists in 2026.
This shows that Da Nang's tourism ecosystem is suitable for many different customer segments, from families, groups of young people to resort guests and MICE guests.
The series of summer events and festivals along with an increasingly diverse tourism product system continue to contribute to making Da Nang a priority choice in the most vibrant tourist season of the year.
Along with the trend of searching for destinations, accommodation demand in Da Nang also recorded many positive signs. According to Agoda, Da Nang is in the Top locations with the highest number of searches for accommodation facilities during the Giỗ Tổ festival and April 30 - May 1, showing that the interest of tourists is transforming into actual accommodation demand.
A rich system of accommodation facilities, from high-class hotels and resorts to resort and experiential accommodation models, continues to meet diverse needs of tourists.
Meanwhile, Traveloka continues to record Da Nang as leading the most sought-after accommodation destination by Vietnamese tourists during the summer.
The continuous recognition by the world's leading online travel platforms is not only meaningful in terms of communication or market statistics.
Search and booking service data published by Booking.com, Agoda and Traveloka are considered important indicators reflecting the choice trends of tourists in each period.
Da Nang's regular presence in these rankings shows that the attractiveness of the destination is being maintained stably, while affirming the effectiveness of the product development strategy, festival organization, service quality improvement and tourism promotion in recent years.
This is also an important foundation for Da Nang to continue to expand its market, attract high-quality tourist flows and improve competitiveness in the context that regional tourism is entering a period of strong recovery and growth.
