The Miss World 2026 final closed on the evening of September 5 in Nha Trang (Khanh Hoa), with the victory belonging to the representative of the Dominican Republic - Joheirry Mola Dominguez, and the Top 6 achievement of Le Nguyen Bao Ngoc - the highest result of Vietnam at Miss World.
Vietnam becomes part of the Miss World journey
The Miss World 2026 journey of the contestants starts from Quang Ninh, through Hai Phong and then to Khanh Hoa, creating opportunities for many international beauties to directly explore the landmarks, culture and life of Vietnam for the first time.
In Quang Ninh, the image of Ha Long became one of the starting points for the journey. Contestants appeared in ao dai, participating in cultural exchange and experience activities.
Arriving in Hai Phong, the space of Do Son port city and sea continues to be included in the activities of the competition.
In Nha Trang - Khanh Hoa, more than 100 beauties from many countries have more time to explore Nha Trang, participate in community activities, interact with local people and prepare for the final rounds.
These experiences are then returned to the videos shown in the final night, helping viewers watching the competition not only see the contestants but also have more images of the country they have passed through.
The tourism effect was also clearly recorded right in the last days of the competition. According to the Department of Culture, Sports and Tourism of Khanh Hoa, on September 4-5, the locality welcomed about 95,000 overnight visitors, of which about 38,000 were international visitors.
The increase in the number of visitors during the final and final Miss World activities contributes to promoting room occupancy, accommodation revenue, cuisine, transportation and related services.
However, the promotional value of an international event like Miss World does not only lie in the number of visitors in a few days. 111 contestants from many countries and territories are special "ambassadors" when they share images, videos and experiences in Vietnam on personal platforms.
From trips, seascapes, community activities to moments of interaction with people, Vietnamese images are approached to audiences in many markets through the perspective of international beauties themselves.
Ao dai, Cham culture and Vietnamese stories on the international stage
If the journey in localities helps contestants directly experience Vietnam, the final night is a place where cultural materials are condensed into images for global audiences.
Opening the final night, Vietnam's imprint continued to be shown through a Cham dance performance with the image of the goddess Po Nagar, costumes and tower architecture images.
One of the most notable highlights is the ao dai performance of 111 contestants in the final night.
Traditional Vietnamese Ao Dai are combined with various props and handicrafts such as conical hats, wooden fans, Bau Truc ceramics, Thanh Tien paper flowers, lotus buds. Through this, Ao Dai does not appear alone as a costume, but also becomes a connecting point with the story of Vietnamese craft villages and culture.
Images of scenic spots, architecture and traditional Vietnamese motifs also continuously appeared on the screen system during the important moments of the final night.
From Ha Long, Hai Phong to Nha Trang, Vietnam appears with many different faces. From ao dai, Cham dance, craft villages to sea scenery, cuisine and community activities, materials are brought into the same journey, from the actual experience of contestants to the final stage.
