The project is part of a series of accompanying activities at the "Hue - Culinary Capital" program. This is the third year that the two sides have implemented a strategic cooperation program to honor Vietnamese culinary culture and promote local tourism development.
Speaking at the opening ceremony of the "Hue - Culinary Capital" program in 2025, Ms. Tran Thi Thao Giang, External Relations Manager of Nestle Vietnam, said: "We are honored to contribute and accompany today's event, where culinary artisans and those who love culture and tourism together share, explore and honor the unique values of Hue cuisine.
Our presence here demonstrates the strong commitment of the MAGGI brand, Nestle Vietnam Company and the Tourism Information Center, Vietnam National Administration of Tourism to support and develop Vietnamese cuisine - tourism, including the rich culinary heritage of Hue city.
Vietnam is one of the countries with a rich culinary culture, thanks to the combination of a long-standing heritage along with the sophistication and abundance of local ingredients, processing methods and regional flavors. Cuisine has become one of the most attractive factors attracting tourists to Vietnam.
With the common goal of promoting Vietnamese tourism - cuisine - culture to the public and international friends, in 2023, the MAGGI brand, Nestle Vietnam Co., Ltd., the Tourism Information Center and the Vietnam National Administration of Tourism signed a strategic cooperation agreement to implement the project "Converting tens of thousands of ingredients, cooking millions of Vietnamese dishes".
If 2023 is the journey of famous Vietnamese ingredients and dishes on the culinary map, then in 2024, the cooperation program between the two sides will focus on creative highlights under the theme "Exploring golden ingredients, glorifying Vietnamese cuisine".
This theme revolves around "rough pearls" - local ingredients that are not widely known, including avocado, a specialty fruit of Hue. By introducing and processing fruit dishes, through influential content creators, the program not only contributes to honoring the diverse cultural and culinary values of Hue but also promotes the development of Vietnamese tourism, including Hue city, through the story of local ingredients.
To date, the program has built an online culinary map with thousands of local recipes provided by food lovers. This online culinary map has been certified for a record in 2023 and 2024.
In 2025, the program will continue to build and upgrade the online culinary map platform to become a data warehouse as well as a reliable destination for Vietnamese food lovers when they want to learn about local ingredients and dishes.
