Information about the 22nd Ho Chi Minh City Tourism Festival in 2026 on March 24, Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism - said that this year's Ho Chi Minh City Tourism Festival with the theme "Vibrant summer fest" will take place on May 2 - 4 at Zone B, 23/9 Park (Ben Thanh ward).
Through more than 2 decades of organization, Ho Chi Minh City Tourism Festival has become an important annual event, not only a place to introduce tourism products but also a forum connecting localities and businesses.
Ho Chi Minh City is developing with expanding scale and many new tourism spaces. This year's festival is oriented to become a place for tourists to experience reality, and at the same time, connect tourism product chains, form multi-point journeys and deeper experiential tourism products.
In the current context, stimulating demand is not only promotions or discounts but also improving the value of the experience, creating many reasons for tourists to choose and return to Ho Chi Minh City.
Through the Festival, Ho Chi Minh City wishes to continue to affirm its role as a center for connecting and spreading tourism, towards developing a dynamic, experiential and creative destination" - Mr. Hoa emphasized.
The festival has a scale of more than 120 booths from travel businesses, hotels, airlines and tourism promotion agencies at home and abroad.
In addition to product introduction and promotional tour sales, booths are invested in a variety of experiences, integrating technology, games and on-site performances, contributing to creating a lively tourist space. From there, tourists directly explore and feel the value of the destination in a realistic way.
Key activities within the framework of the Ho Chi Minh City Tourism Festival such as demand stimulus and business connection fair; 2026 tourism job fair; art programs of provinces and cities; circus, sports and interactive activities exchange program; space converging Vietnamese culinary colors...
In which, the stimulus fair gathers more than 100 businesses with hundreds of products, services and incentive programs for the peak summer tourist season. Here, travel businesses, hotels, airlines and service providers simultaneously introduce new products and deploy attractive incentives.
