In recent years, tourism combined with sports is becoming a choice of many young people, gradually replacing vacations just for relaxation or simple sightseeing. From trekking, mountain climbing, jogging, SUP paddling to tourism associated with major sports events, this trend reflects the need to find experiences with a strong personal imprint.
Ms. Nguyen Khanh Chi (Hanoi) said that she often chooses trekking trips during each vacation. According to her, these journeys not only bring opportunities to explore beautiful scenery but also help train health, increase adaptability and connect more with nature.
“I feel that each trip brings many new experiences. Compared to before, when I only relaxed, now I like journeys with exercise to both relax and challenge myself,” Ms. Chi said.
Sharing the same hobby, Ms. Nguyen Minh Hue (Hanoi) shared that she often chooses solo trips combined with mountain climbing or trekking. According to her, these activities help improve health, while bringing a feeling of conquest and opportunities to explore nature in a more complete way.
In the near future, I plan to take a solo trip combined with SUP rowing to have more new experiences," Ms. Hue said.
According to travel businesses, sports-integrated tourism is shifting from a niche product group to a fairly clear trend of the market. Previously, tourists often traveled with the goal of relaxation, sightseeing, and taking photos. But now, more and more tourists want to "participate" in the destination through sports activities, competitions, or cheering for sports events.
Talking to Lao Dong Newspaper, Ms. Luu Thuy Dung - Deputy Director of Vietravel Retail Center in the North - said that this trend reflects a change in travel behavior. That is, tourists not only seek a beautiful trip, but also seek personal experiences.
Looking at the current market demand, tourism combined with sports is prominent in the product group associated with major events, especially the 2026 World Cup in the US. With Vietravel, this is a product line that is receiving clear attention this summer thanks to the combination of cheering for football, exploring the United States and experiencing the atmosphere of a global sports festival," Ms. Dung said.
According to Ms. Dung, after the World Cup, trekking, mountain climbing and nature exploration are activities that attract many visitors. Destinations such as Sapa, Ha Giang, Cao Bang, Mu Cang Chai, Hoang Su Phi, Ta Xua... are attractive to young tourists.
In addition, resorts combined with golf or pickleball are also having room for development in Ha Long, Da Nang, Nha Trang, Phu Quoc, Da Lat, Quy Nhon.
Running, marathon, trail running in Hanoi, Ha Long, Hue, Da Nang, Quy Nhon, Moc Chau, etc. continue to attract customers thanks to community nature and the ability to combine tourism before and after the race.
In addition, activities such as kayaking, SUP, diving, swimming at Ha Long, Lan Ha, Cat Ba, Ninh Binh, Da Nang, Nha Trang, Phu Quoc are also popular because they are gentle, easy to access and suitable for many groups of guests.
