On July 2nd, the Department of Culture, Sports and Tourism of Lam Dong province announced that it has planned to organize a series of cultural, sports and tourism events to stimulate demand and attract tourists in the summer of 2026.
This is a series of activities introducing the unique cultural and artistic values of the locality, while enhancing the experience for domestic and international tourists when coming to Lam Dong.
In addition to organizing events, the tourism industry continues to mobilize service businesses to implement demand stimulus programs in the form of price reductions on a voluntary and transparent basis, in parallel with improving service quality and increasing convenience for tourists.
In the eastern area of the province (formerly Binh Thuan), two major traditional festivals will be held, including the Phan Thiet Cau Ngu Festival 2026 and the Nghinh Ong Quan Thanh De Quan Festival to visit Phan Thiet 2026.
According to the plan, the Phan Thiet Fishermen's Bridge Festival takes place from August 1 to 3, 2026, with traditional rituals according to local customs, processions, parades and many cultural and artistic activities serving people and tourists. This is also an opportunity to promote the value of cultural heritage associated with the development of marine tourism.
Meanwhile, the Nghinh Ong Quan Thanh De Quan Festival to visit Phan Thiet is expected to be held in mid-July of the lunar calendar. The program includes processions, parades and folk art performances, contributing to creating a vibrant atmosphere for the summer tourism season.
In addition to traditional festivals, many large-scale sports tournaments will also be organized to diversify experiential tourism products. Prominent are the UTR Pro Tennis Tour international tennis tournament from July 5 to 9, community sports program area 2 organized by the Department of Culture, Sports and Tourism in coordination with the Vietnam Olympic Committee, and the Third Prize in swimming - cycling - running combined sports.
Other festivals and events are also organized simultaneously in the provincial center (Da Lat) and the western part of the province (old Dak Nong).
According to the tourism industry, combining cultural, sports and festival activities not only creates new products for tourists but also contributes to extending stay time, increasing spending and promoting the destination's image.
The summer event series is expected to bring many attractive experiences, create momentum for Lam Dong tourism, and at the same time continue to affirm the locality's position as a destination rich in cultural identity, dynamic and friendly to domestic and international tourists.
