Developing specific products, positioning Da Nang medical tourism

SÔNG HÀN |

Building and developing specific medical tourism products is not only an option but an urgent requirement for the Da Nang tourism industry.

A corner of My Khe beach - Da Nang city. Photo: Song Han

In the context of increasingly competitive global tourism and tourists tending to seek specialized experiences, Da Nang has proactively built and developed specific medical tourism products that play a key role, strategically for the sustainable development of the city. This is not only a new direction but also the key to affirming position and creating different values.

Pioneering in the field of medical tourism events in Da Nang is Hospital 199 (Ministry of Public Security) deployed the Medical Tourism Unit on April 23, 2024.

Since October 2024, the Da Nang Tourism Association and Hospital 199 have also signed a memorandum of understanding on cooperation in developing medical tourism. This marks the first "Health - Tourism" model in Da Nang in particular, in the Central - Central Highlands region.

Similarly, Da Nang Rehabilitation Hospital also deployed a Medical Tourism Unit. Or, Da Nang Traditional Medicine Hospital established a "Tourism for Treatment" Unit. The general goal is to conduct medical examination, treatment and health recovery for tourists when visiting and experiencing the city.

Khach du lich tai Da Nang den kham suc khoe tai Don vi Y te du lich - Benh vien 199. Anh: Song Han
Medical tourism-related product packages are being chosen by many tourists when experiencing Da Nang. In the photo is a tourist coming for a health check-up at the Medical Tourism Unit - Hospital 199. Photo: Song Han

Focusing on specific products demonstrates Da Nang's strategic vision and initiative in grasping global trends.

According to health experts, Da Nang can build a number of combined health tourism products, such as: High-quality general health check-up packages; Packages for cosmetic surgery services, traditional medicine dental services, rehabilitation, spa therapy combined with medicine combined with resorts...

Doctor Tran Thi Thuy - Head of the Department of Traditional Medicine, Hospital 199 (Ministry of Public Security), suggested: "We can widely develop a unique product package called "Nature healing package with traditional medicine" in areas with green, quiet spaces such as Son Tra peninsula, along the Han River...

There, visitors can experience physical detoxification, participate in exercise classes... be comfortable, comfortable both in terms of health and spirit, which will be the best experience for each visitor.

Previously, at the Workshop "Developing Da Nang Medical Tourism" organized by the Da Nang Medical Association in coordination with the Department of Tourism, the Department of Health and the City Tourism Association in April 2025, Mr. Tran Chi Cuong - Vice Chairman of the Da Nang People's Committee also requested departments and hospitals in the area to focus on developing medical tourism into a typical product, aiming to create added value from high-quality medical services.

Du khach tham quan san pham dieu khac va chup anh luu niem cung voi nghe nhan Clau Blao (thu 2 tu phai sang) tai Xa Hung Son - TP Da Nang. Anh: Song Han
Visitors visit the sculpture and take souvenir photos with the artisan Clau Blao (2nd from right) in Hung Son Commune - Da Nang City, with the support of medical staff (first from left). The combination of 'tourism - health - culture' will be a sustainable development direction for the new border commune of Hung Son in particular and the city in general. Photo: Song Han

Da Nang can develop specific medical tourism product packages with a strong local imprint. This is a key factor to make a difference. The product needs to harmoniously combine modern healthcare and local identity, with the core being from natural and spiritual tourism destinations such as: Resorts - resorts, beaches, to famous landmarks - Ba Na Hills, Ngu Hanh Son scenic spot, Son Tra peninsula, Hoi An...

Depending on the needs of each tourist, when medical facilities can combine consultation on each suitable package of tourism health products to help tourists experience comfortably and relax instead of focusing only on treatment.

SÔNG HÀN
TIN LIÊN QUAN

Da Nang develops medical tourism

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On the afternoon of April 15, Da Nang Tourism and Health Industry organized a seminar on the city's health tourism development.

Da Nang launches more medical tourism experiences

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Patients and tourists will have a new experience with the "medical - tourism" model in Da Nang.

Da Nang develops medical tourism

Nguyên Thi |

On the afternoon of April 15, Da Nang Tourism and Health Industry organized a seminar on the city's health tourism development.

Da Nang launches more medical tourism experiences

SÔNG HÀN |

Patients and tourists will have a new experience with the "medical - tourism" model in Da Nang.