According to the plan, Phu Yen is aiming for many potential international tourist markets such as Korea, Japan, Thailand, India, Russia and European countries. At the same time, the domestic market is also prioritized, including the Central Highlands, Hanoi, Ho Chi Minh City, the Central Coast, Southeast and Southwest provinces, especially visitors from industrial parks in Dong Nai, Binh Duong, Long An.
The target segment is very diverse, from regular guests, conferences, seminars (MICE), individual guests, groups of young people going on experiences, family guests to the elderly with high-quality vacation needs.
Phu Yen will focus on outstanding products such as: Sea recreation, green tourism, nature exploration experience tourism, "one-stop" tourism products, exploring coastal islands, local cuisine associated with ocean tuna, rural tourism combined with OCOP products, railway tourism on the Nha Trang - Tuy Hoa route exploited by Vietravel...
At the same time, the province will implement a series of promotional packages including air tickets, hotels from 3-5 stars, dining, sightseeing, entertainment... at preferential prices, bringing real value to tourists.
To spread the program to the right target, the Department of Culture, Sports and Tourism of Phu Yen province will coordinate with the Tourism Association, localities, businesses and the media to build trailers and promotional videos on press platforms, social networks and specialized websites.
In parallel, tourism businesses in the province are also encouraged to build and prepare tourism products suitable to the needs and tastes of each customer group, especially those with average and high incomes, who want to experience or relax quality.
Through this plan, Phu Yen province aims to not only increase the number of visitors but also affirm its position as an attractive, safe, rich in identity and friendly destination, in line with the invitation "Go to Phu Yen".
