The Provincial People's Committee has just issued a plan on communication to promote the image of Quang Ngai province abroad in the period 2026 - 2030. This is a strategic step to build a dynamic and unique local image and enhance competitiveness in the international arena.
According to the plan, Quang Ngai province aims to promote communication activities abroad in a proactive, comprehensive and unified direction by 2030. One of the important milestones is to complete the construction of the communication message system and the province's image recognition system by 2028 to ensure consistency in promotion activities.
Quang Ngai province expects to increase the proportion of positive information about Quang Ngai in international media by at least 20%, while minimizing the impact of misinformation.
The highlight of this strategy is the strong application of digital technology and artificial intelligence (AI) in content production and distribution. Quang Ngai will focus on developing a digital media ecosystem, from digitizing traditional events to promoting on major social networking platforms such as Facebook, YouTube and TikTok.
In addition, the content will be diversified through communication stories in many languages, including ethnic minority languages, to introduce the diversity of identity and human rights progress of the locality.
To realize this goal, the province will mobilize all social resources, especially the participation of businesses, influential people (KOL) and the Quang Ngai community abroad in the role of "cultural ambassadors".
Departments, boards, and branches will also closely coordinate to integrate promotional content into foreign affairs events, international fairs and tourist tours connecting local potential.
With methodical and professional preparation, Quang Ngai expects to build trust and clear recognition from the international community, contributing to promoting socio-economic development and attracting sustainable investment.
