The program is a key activity in the international tourism promotion campaign of Quang Ninh province in 2025, aiming to connect the Quang Ninh market (Vietnam) with the Korean travel business community, thereby expanding the potential for bilateral cooperation and enhancing the presence of Vietnamese tourism in one of the key markets in Asia.
With the main message "One destination - Two heritages", the event introduced Quang Ninh as a destination converging two world heritages: Ha Long Bay - a World Natural Heritage recognized by UNESCO, with rare majestic landscapes and Yen Tu - a special spiritual and cultural heritage, associated with Truc Lam Zen River, a symbol of the depth of Eastern culture. These are two heritage pillars that create the unique identity of Quang Ninh, helping visitors not only admire the majestic nature, but also experience the journey to explore the spirit and culture of Vietnam. In addition, Quang Ninh has also introduced many new and more diverse products at this tourism promotion event, notably a show including cuisine in Hang Ngoc Rong - a cave on the shore that has opened to visitors since June 2025.
Speaking at the event, Mr. Ninh Van Thuong, Deputy Director of the Department of Culture, Sports and Tourism of the province emphasized: Quang Ninh is not only a destination for landscapes, but also a journey of experiences - a place that connects natural values, culture and hospitality imbued with Vietnamese identity. In the tourism development strategy, Korea is identified as a key international tourism market of Quang Ninh. In 2024, Korean visitors staying in Quang Ninh will reach 184,818; In the first 6 months of 2025, Korean visitors staying in Quang Ninh will reach 88,795, ranking 2nd in terms of the number of international visitors staying in Quang Ninh.
Mr. Nguyen Quang Son, Representative of the Global Tourism Promotion Organization (GTDO) shared why he chose Quang Ninh in his destination promotion journey: Quang Ninh is not only mentioned for its world-famous tourism symbols such as Ha Long Bay, Yen Tu or Bai Tu Long Bay, but also for its constantly developing identity. Quang Ninh is now a destination of innovation, depth and diversity - with new services such as cuisine and artistic experience at Dragon Jade Mausoleum, health care courses in Quang Hanh, and island ecological experiences setting a new standard for experiential and high-value tourism.
With modern infrastructure, including Van Don International Airport and luxury resorts, Quang Ninh is ready to welcome international tourists and strategic partners. And more importantly, Quang Ninh is ready to cooperate, create and develop together with advanced tourism markets such as Korea.
Within the framework of the program, business connection activities (B2B) took place enthusiastically, with the participation of more than 200 travel companies, organizers to take Korean tourists to travel abroad, along with many typical tourism - accommodation businesses in Quang Ninh, opening up many real cooperation opportunities, from building package tours to developing specialized products for Korean tourists.
Quang Ninh tourism businesses participate in introducing a series of outstanding products and services such as: 5-star overnight cruise ship on Ha Long Bay; Meditation - mental health care experience at Legacy Yen Tu - MGallery; International hotel chain with resort, entertainment, conference ecosystem (MICE); Tour packages combining golf - resort - cultural discovery exclusively for the Korean market.
Representative of Korean enterprises - Mr. Kim Jong Hoon (Team Manager) of Mode Tour shared: "We see that Quang Ninh is changing strongly with high-quality products, in line with the resort trend combining cultural and natural experiences that Korean tourists love. The event is a very good opportunity for service providers to discuss, discuss and promote their destinations. Hopefully, we will be able to participate more often.
At the end of the program, Mr. Pham Khac Tuyen, Trade Abney of the Vietnamese Embassy in Korea, shared a few words. Mr. Tuyen assessed that Quang Ninh is one of the most prominent destinations for Vietnam tourism when it owns the natural wonders of Ha Long Bay, Yen Tu heritage, unique marine - island ecosystem, modern tourism infrastructure and friendly, professional human resources.
The Shape of Quang Ninh event is not only an image promotion activity, but also demonstrates the long-term strategy of Quang Ninh province in developing tourism products associated with heritage - nature - cultural values, through close connection with the international market.
