The 2025 Hanoi Tourism gift Festival is large-scale, with 80 booths displaying and introducing a series of specialties, gifts, and unique traditional handicrafts of the capital.
With the theme "Ha Noi - World Heritage Destination", the festival space tells the story of the capital's famous heritages such as: traditional craft villages, specialties... or recreates typical architectural features such as the old town, subsidized space; the heritage of Thang Long Imperial Citadel, Temple of Literature - Quoc Tu Giam...
Speaking at the opening ceremony, Ms. Dang Huong Giang - Director of Hanoi Department of Tourism affirmed: "This year's program with the theme "Hanoi Tourism - World Heritage Destination" honors the cultural heritage values of the capital, through tourism gifts to tell stories about heritage values, urge visitors to experience and preserve memories, thereby spreading the love of Hanoi to domestic and international friends".
The event is expected to bring visitors impressive experiences, so that each gift is not only an item but also a typical mark of Hanoi, according to Ms. Giang.
This year's festival honors the value of world and national cultural heritages, introducing the quintessence of traditional craft villages such as Bat Trang pottery and Van Phuc silk - two craft villages recognized as members of the World Creative Craft Cities Network.
The exhibition, promotion and introduction of tourism products also has interesting experiences about traditional crafts such as Ha Thai lacquer, Phu Vinh rattan and bamboo weaving, Lang Vong green rice...
The experiences that leave an unforgettable heritage mark are enjoying Ao Do singing, Ai Lao singing and dancing, Dao Thuc water puppetry, ca Tru combined with EDM electronic music...; folk games; creative pottery painting workshop, making bell hats...
In addition, the culinary space of the festival attracts diners with traditional specialties of Hanoi such as pho, West Lake shrimp cake, Lang Vong green rice...
Maso, a Spanish tourist, who attended the festival on the evening of April 11, said: I just went there and saw the festival very busy so I stopped by to watch. There are many local products and I really like that. This is the first time I have come to Vietnam, everything is new and interesting.
Laura and her family walked through craft stalls, cosmetics, cuisine... during the festival and bought some small decorations as gifts for friends and relatives.
At the space to promote tourism products, visitors have the opportunity to refer to and shop for attractive tours.
Mr. Nguyen Van Dung, Director of Asia Gate Travel, said that the company introduces to tourists foreign tours with flexible schedules for the April 30 - May and summer holidays, with destinations in famous destinations in China, Korea, Japan and Europe.
Tourism is better this year than last year. Since the beginning of the year, the company's revenue has nearly doubled last year. Hopefully, through the festival, we can reach more customers, offer attractive products and incentives," said Mr. Dung.
In addition, the festival space also expands inter-regional tourism connections with the participation of many localities such as Co To island district (Quang Ninh) and Phu Yen province. In particular, the Phu Yen culinary culture introduction program will take place at 6:00 p.m. on April 12 with a performance of cooking dishes from ocean tuna.
The festival is organized by the Hanoi Department of Tourism from April 11 to 13 at the Tran Nhan Tong walking space (Hai Ba Trung district, Hanoi).
