On December 10, the Italian Business Association in Vietnam (ICHAM) and IMCA International Company introduced a new unique tourism product for luxury travelers from Vietnam.
Ms. Ta Thi Bich Ha, Director of IMCA, commented that the number of wealthy tourists in Vietnam is increasing. This customer segment is looking for unique and different experiences. In the context of the strong increase in outbound tourism, more and more tourists want to explore foreign countries in a luxurious and different style.
“With a strong economic development, a young and dynamic workforce and a growing demand for high-end travel experiences, Vietnam is becoming an important market for European tourism,” said Ms. Bich Ha, adding that this is the reason why the tour across Italy by Ferrari supercar is introduced to Vietnamese tourists.
“This is not just a trip but also a journey to discover the history, culture and beautiful landscapes of Italy. With the experience of driving a Ferrari supercar on the beautiful roads of Tuscany, visitors will discover roads that do not exist on the usual tourist map. The journey will bring customers a truly unforgettable adventure,” said a representative of this business.
Mr. Francesco Arcuri, Deputy Ambassador of Italy to Vietnam, said that not only in big cities, many villages far from the center in Italy also bring great experiences to tourists.
“The journey to discover Italy by Ferrari does not go through crowded areas. The experience of driving along unique roads takes tourists to places with wild scenery. In particular, the direct flight from Hanoi to Milan, which will open from July 2025, will help Vietnamese tourists explore more cities in Italy,” said Mr. Arcuri.
The 10-day journey will take visitors to explore the sights and landmarks from Rome, Siena, through Tuscany, Florence to Venice. A professional Italian driver will lead the convoy. The itinerary also includes a visit to the Ferrari Museum, the Vatican Museum, wine tasting and traditional Italian cooking classes... and stays at luxury hotels and ancient castles.
