Aiming to promote Japanese tourism products to attract Vietnamese tourists, the Japan National Tourism Organization (JNTO) in Vietnam organizes the JNTO 2024 Japan Tourism Product Design Contest. The contest carries the message "Japan - Local experiences, diverse discoveries", bringing travel companies into an impressive race.
After a month, the contest received 76 entries from 27 companies. After a rigorous evaluation process, the organizing committee selected 18 new and highly unique products.
Ms. Matsumoto Fumi, Chief Representative of the Japan Tourism Agency in Vietnam, said that the 76 products in the competition were all heavily invested, highly thematic and demonstrated the attractiveness of the locality. Even the traditional Golden Route products were renewed.
“I am impressed by the diverse products that can meet the diverse needs of Vietnamese tourists. I hope these products will inspire new trends in Japanese tourism in the future,” added Ms. Matsumoto Fumi.
The Grand Award-winning tour product belongs to StarTravel, with the theme “From Winter to Spring”. This new journey has a variety of experiences and unique activities such as skiing, skydiving, staying overnight at an inn, enjoying local cuisine...
The journey begins in winter in the northern region, where there are snow-capped mountains and tranquil landscapes. As the journey moves south, the picture of spring begins to unfold with early blooming cherry blossoms.
During 9 days and 8 nights, visitors will experience the regions of Miyagi, Nagano, then the city of art and history Kanazawa, and finally the ancient capital of a thousand years of culture, Kyoto.
To have a unique Japan tour in the Vietnamese market, the 5-star travel agency and cruise ship put a lot of effort into creating it. That creates a unique journey at the "golden time" that only happens once a year, touching emotions and leaving a deep impression in the hearts of tourists.
2 Second Prizes (The Excellent Awards) were awarded to itineraries including an icebreaker experience in the Sea of Okhotsk and an exploration of Tohoku - the hidden gem of the Land of the Rising Sun.
For companies with products winning the competition, JNTO is expected to provide up to more than 1 billion VND in total advertising support costs to carry out advertising cooperation to promote and increase sales of Japanese tourism products.
JNTO will cooperate with travel companies to promote Japanese tourism, promote growth in the number of visitors and attract visitors to Japanese localities.
