The program to promote Ngoc Truc Bach Island tourist destination and the experience tour "Hanoi - Touching Memories" is organized by Ba Dinh Ward People's Committee and Hanoi City Department of Tourism.

Speaking at the opening ceremony, Mr. Tran Trung Hieu - Deputy Director of Hanoi Department of Tourism emphasized that the tourism position and prestige of the Capital on the international stage are constantly being consolidated and enhanced, continuously; being voted as the leading city destination in Asia.
On that basis, along with grasping the advantages as well as identifying difficulties and challenges, the city sets a target for the tourism industry in 2026 to strive to attract over 35.8 million visitors, an increase of 6.2% compared to 2025, with over 8.6 million international tourist arrivals, an increase of 10%.

Deputy Director of Hanoi Department of Tourism Tran Trung Hieu set out a number of upcoming goals to develop, promote efficiency and effectively exploit the "Hanoi - Touching Memories" experience tour in the near future.
Accordingly, Ba Dinh Ward People's Committee focuses on improving service quality and infrastructure, promoting the application of technology in relic interpretation. At the same time, it is necessary to build unique tourism products with their own identity and establish a mechanism for close coordination with travel businesses to develop tourism tours.
Travel businesses prioritize putting new tourism products and quality services in the area into operation, contributing professional opinions to constantly improve and enhance tour quality.
The "Hanoi - Touching Memories" experience tour program is an important tourism promotion event of the Capital to honor historical and cultural values, spread patriotism, and arouse national pride. At the same time, it affirms the image of creative and unique Hanoi.
The program contributes to connecting destinations, introducing tour product lines in Ba Dinh ward. Thereby attracting more and more tourists to the Capital, developing Vietnamese tourism.

The series of activities includes 3 tours for tourists to choose from: Heritage Journey Road, Leng keng to the memory region and Heritage Train. With the message "Each trip is an experience", each journey will take tourists back to the memory region of the ancient land of Hanoi, with many unique experiences in cuisine, unique cultural and spiritual space, connecting the past with the present.
In addition, prominent in the "Hanoi - Touching Memories" experience tour is tram line No. 6, inspired by the familiar tinnitus of 5 ancient Hanoi tram lines (1900-1991) built with the mission of preserving and promoting heritage values recreated in the breath of modern life today, attracting a large number of domestic and international tourists to experience.