The attractiveness of Ho Chi Minh City tourism is clearly affirmed through the impressive figures recently. The 20th Ho Chi Minh City International Travel Mart 2026 (ITE HCMC 2026) recorded 47,960 visitors and more than 21,000 successful B2B trade appointments, continuing to consolidate its position as the leading tourism trade event in the region.
Immediately after that, during the 5-day September 2nd holiday (August 29 - September 9), the city welcomed about 1.65 million domestic tourists and 62,000 international tourists, bringing in total revenue estimated at 4,900 billion VND.
Real-world records at famous destinations such as the City Central Post Office, Independence Palace, Ben Thanh Market... show that the number of visitors is always maintained at a high level.
Taking advantage of recording commemorative photos in the city center, Mr. Daniel (a tourist from Australia) excitedly shared: "The atmosphere in Ho Chi Minh City is always full of energy and has a very unique rhythm of life. People are friendly and cultural attractions are connected very conveniently.
To maintain this vibrant pace, the city's tourism industry continues to activate a series of highlight activities in December.
Expected to take place December 4 - 12, the 6th Ho Chi Minh City Tourism Week has the theme "Vibrant Festival Season - Vibrant Ho Chi Minh City Fest". The program focuses on introducing a new tourism product ecosystem, and at the same time, expanding extensive experience activities to wards, communes, and special zones throughout the area.
In addition, the 9th Ho Chi Minh City International Marathon Techcombank will be held from June 4th to 12th, expected to attract 20,000 - 23,000 domestic and international athletes, turning the running route into a journey to visually promote the city's landscape and services.
Accompanying the city, travel companies in the area also increase investment and prepare for the year-end tourism season and Tet.
Representatives of Vietluxtour Travel said that the unit is shaping autumn-winter and MICE product lines in a moderate direction - deep experience, not chasing after the number of destinations or competing with low prices to aim for sustainable growth.
According to assessments from travel businesses, the year-end market will quickly shift to routes to see golden and red leaves in Northeast Asia, scenic domestic heritage - cultural and climate journeys, followed by Christmas and New Year tours in Europe and the need for MICE tourism, rewarding businesses.
