The number of international visitors to Ho Chi Minh City continues to grow positively, not only in quantity but also in spending. Along with that, the MICE customer segment is flourishing as Ho Chi Minh City continuously welcomes large-scale international tourist groups, showing the increasing attraction of the destination to the high-quality customer market.
These positive signals are also felt by international tourists themselves. Mr. Andrew (Australian tourist) shared that Ho Chi Minh City leaves an impression with its vibrant atmosphere, the diversity of attractions and rich cuisine. These experiences also contribute to making tourists choose to stay longer and spend more on their trips.
According to Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism, market forecasting is carried out on the basis of close coordination with travel businesses and airlines. Through this, the tourism industry proactively builds products and services suitable to the needs of each group of tourists.
Northeast Asia and Southeast Asia continue to be 2 key markets, contributing greatly to the number of international visitors to Ho Chi Minh City. In addition to maintaining promotion in traditional markets such as Europe and North America, the city also expands promotion to emerging markets such as the Middle East and Australia with a long-term strategy, suitable to the characteristics of each customer segment.
The Deputy Director of Ho Chi Minh City Department of Tourism said that Ho Chi Minh City possesses many advantages to develop tourism thanks to the system of historical and cultural relics, new destinations, river tourism products and sea tourism advantages after expanding development space. This is the foundation for businesses to build a diverse product chain, meeting the needs of many segments, especially MICE customers and large-scale tourist groups.
Although there are not many large-scale shopping centers or synchronous infrastructure like some tourist centers in the region such as Bangkok or Singapore, Ho Chi Minh City still has advantages in natural resources and the ability to develop products associated with culture, history, rivers and seas. Therefore, the tourism industry determines to focus on improving product quality, increasing experiences to create a unique mark for the destination.
Notably, the fact that Ho Chi Minh City has just welcomed a MICE delegation of 890 members from Indonesia is considered a positive sign, creating a premise for the city to continue to implement preferential policies, attracting more large-scale international delegations in the coming time.
