Summer vacations are creating favorable conditions for the tourism industry in Ho Chi Minh City when many families choose to take their children sightseeing and experiencing after a school year. Not only is it a transit point, the city is increasingly affirming its attractiveness with a diverse tourism product system, from day to night.
Ms. Hong Chau (Da Nang tourist) said that taking advantage of her child's summer vacation, the family chose Ho Chi Minh City as a destination. This city has many tourism products for tourists to choose from visiting cultural and historical destinations to experiencing cuisine, entertainment and nightlife activities.
Grasping the increasing demand in the summer, many tourism businesses in Ho Chi Minh City have proactively renewed products to serve family, student and student groups.
Mr. Nguyen Kim Toan - Director of Thuong Nhat Company - Saigon WaterBus and Saigon WaterGo said that summer every year is the time when the number of students increases. Therefore, waterway tourism products are designed to suit young people, combining experiential activities, exchanges and discoveries.
The business has prepared many river sightseeing programs, community connection activities at wharves, music, culinary and exchange programs to bring children new experiences. Not only are they fun activities, the products also aim to foster love for the homeland, country, love for rivers, wharves and the city's landscape.
To meet the increasing demand in the summer, the unit has proactively prepared vehicles, personnel and service conditions. At the same time, waterway tourism activities are also oriented to be associated with the cultural and historical values of Ho Chi Minh City - a city formed and developed on a riverine foundation with a tradition of more than 300 years "on the wharf and on the boat".
In addition to the efforts of businesses, the Ho Chi Minh City tourism industry is also promoting the exploitation of existing advantages to enhance the experience for tourists, meeting the increasingly diverse needs of the market.
According to the Ho Chi Minh City Department of Tourism, there are currently 4 key product groups that bring in large revenues and are identified as growth drivers in the coming time. These are cultural and historical tourism with a rich system of relics and museums; MICE tourism (conferences, seminars, exhibitions) - the strength of the "super city" of Ho Chi Minh City; culinary tourism combined based on the advantage of "food paradise"; shopping tourism combined with the orientation of developing specialized shopping areas, specialized business districts and late-opening retail systems.
Notably, in the development strategy to 2030, Ho Chi Minh City identifies night tourism as one of the strategic spearheads to increase spending and extend the length of stay of tourists. Key products include night waterway tourism, art and reality shows, and experiences associated with modern infrastructure such as metro line No. 1 combined with city tours.
