According to statistics from the Ho Chi Minh City Department of Tourism, in the first 9 months of 2025, the city welcomed more than 5.88 million international visitors and more than 29.17 million domestic visitors; total tourism revenue reached more than 184,600 billion VND.
These positive figures show the strong recovery momentum of Ho Chi Minh City's tourism industry, creating a foundation for the year-end acceleration phase.
Talking to Lao Dong about the year-end tourism market trend, Mr. Pham Anh Vu - Deputy General Director of Viet Travel Company said that Ho Chi Minh City is a key growth route for Vietnam tourism in the upcoming peak season. City tour products, night experiences, festivals, and islands are attracting a large number of domestic and foreign tourists.
Mr. Vu commented that the Ho Chi Minh City River Festival scheduled to take place at the end of the year is expected to become a driving force to attract tourists, when combining many unique products such as river performing arts, night markets, Southern food festivals, folk shows, water sports, yacht services and outdoor entertainment. In particular, integrating ecological factors, towards green and sustainable tourism is considered a highlight to meet the needs of international visitors.
According to Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour Company, after the merger, the enterprise took advantage of the "inter-regional - inter-linear" advantage with the new-era Vietnam tour cluster to meet the needs of diverse experiences and create attraction in the context of vibrant tourism competition.
In particular, the tours " Golden Triangle of the East" and "Sensation Journey" are products to explore Ho Chi Minh City after the merger, attracting tourists thanks to their ability to flexibly connect destinations and diverse experiences throughout the journey.
In the last 3 months of the year, the Ho Chi Minh City tourism industry focused on surveying, assessing resources, re-locationing products and building new development orientations. The city also organizes the 3rd Ho Chi Minh City River Festival in 2025 (November 29 - December saday) and Ho Chi Minh City Tourism Week in 2025 with expanded scale and rich content.
In particular, the series of activities in the Ho Chi Minh City River Festival has a strong river identity, organized throughout Ho Chi Minh City after the merger, creating an attractive cultural and tourism event, attracting a large number of people and domestic and international tourists.
This series of events is expected to create a stimulating highlight, making Ho Chi Minh City the tourist destination of the end of the 2025 season.
The Ho Chi Minh City tourism industry aims to strive to welcome 10 million international visitors, 50 million domestic visitors and achieve a total revenue of VND 290,000 billion in 2025.
