In December 2024, the Punarhyanggo travel entertainment program with the famous host is MC Yoo Jae-seok, Yang Se-chan, Ji Seok-jin and Hwang Jung-min to make a journey to explore Vietnam. PungHyanggo has 4 episodes, filming mainly in Hanoi and Sa Pa.
With a total of more than 35 million views for 4 episodes, Punthyanggo closed with unexpected success. The characters participating in the program must take care of everything from exchanging money to accommodation and meals, with the concept of "tourism without an application" that brings a new feeling.
In particular, the last two episodes filmed in Sa Pa received a response from the audience. Compared to Hanoi, Da Nang or Ho Chi Minh City, Sa Pa has not been known to many Korean tourists. But the interesting experiences at the night market and the misty village of the Northwest city in Punghyanggo left their own impressions.
In Sa Pa, members of Punghyanggo visited Cat Cat village, went to the night market, and enjoyed Vietnamese dishes.
The attraction spread from the program has made many Korean tourists choose Sa Pa as a destination for the winter and new year.
The most popular schedule is to visit Hanoi, then take the train or sleeper bus to Sa Pa.
On Naver social networks, some calls Sa Pa as the hottest destination in Vietnam these days.
Blogger about Hanori tourism also came to Sapa to travel after watching Punthyanggo. She shared that when she returned, she increased to 2kg because the food was so delicious.
"In the high mountains, the scenery is truly beautiful. Seeing the vast rice fields makes my soul seem to be heal. I met many ethnic minorities in Vietnam, and saw them wearing traditional costumes. No matter whether the weather is good or bad, I feel very happy," Hanori shared on her personal page.
The Korean Travel Times also said that Sapa is a special, unique tourist destination with majestic mountains, rugged roads. In the past, Sa Pa was often a place to explore, suitable for those who like to hike and climb. But now experiences such as rattan hunting, visiting the village, sightseeing are also gradually popular.
"Hopefully Sa Pa is not only a paradise for backpackers, but can show off the splendid beauty to visitors, comparable to other tourist destinations like Ha Long Bay. I believe that Sa Pa will win The affection of visitors with their own beauty in the future ", quoted the article in Travel Times.
It is expected that when Lao Cai airport is completed, Sa Pa will have more opportunities to access a larger number of tourists, thereby promoting and developing local tourism.
