Australia is currently in the group of markets with a stable growth rate for Vietnam tourism. According to the Vietnam National Administration of Tourism, in 2024, Vietnam will welcome 490,880 Australian visitors, an increase of 26% over the previous year.
In the first 10 months of 2025, the number of visitors from Australia reached 447,470, an increase of 13% over the same period. This is considered a positive signal, reflecting the effectiveness of the series of promotional activities abroad that the Vietnamese tourism industry has continuously implemented.
The upgrading of Vietnam and Australia to Comprehensive Strategic Partnership from March 2024 opens up a framework for deeper cooperation in the tourism sector. Right after this milestone, Roadshow programs, cooperation conferences and destination introduction activities were held in Melbourne, Perth and many major cities in Australia.
The activities aim to enhance the presence of Vietnamese tourism in this market, while creating a channel for connecting management agencies, associations, airlines and travel businesses of the two countries.
This year, Vietnam continues to organize a program to introduce Vietnam tourism in Sydney, Australia at the end of November.
According to Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu, Australia is an important market with great attraction for Vietnamese products.
Vietnam owns a rich world heritage system, a coastline of more than 3,000 km, international standard resort and entertainment services, and a diverse product portfolio such as eco-tourism - sustainability, cultural tourism, health care tourism and experiential tourism. Vietnamese cuisine is also considered suitable for the taste of Australian tourists.
The airline network between the two countries is increasingly convenient, with many direct flights from Sydney, Melbourne and other cities to Hanoi and Ho Chi Minh City operated by Vietnam Airlines, Vietjet Air and a number of other airlines. Vietnam has applied an E-visa to Australian citizens with a maximum stay period of 90 days, making immigration procedures simpler and supporting destination promotion activities.
In addition to enhancing the recognition of the image of Vietnam, the tourism industry identifies connecting businesses as a focus of promotion in the Australian market. The meetings within the framework of the promotion program create conditions for businesses of the two countries to exchange information, share products, establish cooperation and exploit market demand. Deputy Director Ha Van Sieu believes that with the support of the two governments and diplomatic missions, tourism can become a bright spot in the Vietnam - Australia cooperation relationship.
Deputy Consul General of Vietnam in Sydney Tran Thi Thanh My assessed tourism as a vibrant bridge, contributing to enhancing understanding between the people of the two countries. She believes that the community of more than 360,000 Vietnamese people in Australia is a "cultural ambassador", creating a good foundation to promote exchanges and support tourism promotion activities.
Outstanding destinations of Vietnam such as Ha Long Bay, the cave system in Quang Tri, Hoi An ancient town, the Hue Monuments Complex and rich cuisine continue to attract the attention of Australian tourists.
Maintaining promotional programs in Australia in particular and internationally in general is considered an important strategy for Vietnamese tourism in the market expansion period.
Based on positive cooperation signals from businesses, along with the interest of Australian partners, the tourism industry expects the number of visitors from this market to continue to grow, contributing to the goal of enhancing Vietnam's position on the regional tourism map.
