The Vietnam Tourism - Cinema Promotion Program in the US aims to promote tourist destinations, potential filming locations, and attract Hollywood studios to Vietnam to film films with great appeal and potential. ability to create international media effects, promote promotion and attract tourists to Vietnam.
The program aims to introduce the image and brand of friendly, quality and sustainable Vietnamese tourism destinations. At the same time, create opportunities for Vietnamese tourism service providers to meet and connect with businesses and partners in the US. From there, it contributes to concretizing and deepening the tourism and cinema cooperation between the two countries.
According to the plan, the Vietnamese delegation visited, worked, and discussed with a number of American tourism and film organizations (such as the American Travel Association, the American Motion Picture Association), a number of large corporations and tourism businesses. , media corporations, airlines, cruise lines, and related partners in the US to promote cooperation in tourism and cinema development.
Leaders of the Ministry of Culture, Sports and Tourism will chair a workshop to introduce the potential of Vietnamese Tourism and Cinema, and organize a space to introduce the country, culture and people of Vietnam.
In particular, the space offers performances and introductions of traditional Vietnamese arts; performing tea ceremony, making coffee, introducing traditional and contemporary dishes. Displaying 100 photos introducing nature, landscape, history, culture, UNESCO heritage, and Vietnamese people; tourism destinations, products, and services; cinematic scene potential.
In the context that Vietnam - US relations have just been upgraded to Comprehensive Strategic Partnership, both are important trading partners of each other, Vietnam Airlines' direct flight between Vietnam and US after more than 2 years of opening has received positive results, it is necessary to step up advertising promotions to attract American tourists to Vietnam, striving to achieve the goal of welcoming 1.3 million American visitors by 2028 and bringing this market into group 3. market sends top customers to Vietnam.
The US is always the market with the world's largest number of foreign tourists and tourism spending. In 2019, Americans made more than 128 million international trips (leading the world), total spending abroad reached more than 134 billion USD (ranked only behind China), 44% of the population has a passport (Chinese population). 3rd largest period in the world).
It is forecast that by 2029 the US outbound market will reach 177 million foreign trips. Before the COVID-19 epidemic, the US was always in the top 5 markets sending international tourists to Vietnam, with long stays and high spending (ranked 3rd in 2019).
Vietnam has many advantages to attract American tourists who love to explore and seek different experiences: beautiful nature, rich culture, history, rich cuisine, friendly people, lively, colorful life, historical elements/circumstances between the two countries.
